Morphe Eyeshadow Palette Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Morphe Eyeshadow Palette sales on Amazon US totaled 190,800 units in July 2026 (▼ 25.3% vs. the prior month), generating an estimated $2,095,146 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 55.4% of revenue, while a typical listing is priced at $12.17. The keyword itself pulled 35,093 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the morphe eyeshadow palette Top 50 moved 2,605,250 units and $28,595,381 in cumulative sales — an average of 217,104 units and $2,382,948 per month. Monthly throughput topped out at 327,100 units in December 2025 and dipped to 105,000 in May 2026, leaving the latest reading 26.7% higher than August 2025.
Morphe Eyeshadow Palette Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
190.8K
▼ 25.3% MoM
Monthly Revenue 2026/07
$2.1M
▼ 26.0% MoM
Top 10 Market Share 2026/07
63.9%
Morphe Eyeshadow Palette Market Share & Sales Concentration on Amazon US — July 2026
The most-sold morphe eyeshadow palette listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 21.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $1,161,200 in July 2026 — 63.9% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Morphe Eyeshadow Palette' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B01J1A3TFW
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0DQ1TNY59
Makeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
8K
▲ 33.3%vs. prior month
$47.9K
latest month
12-month trend
B0D3FGFBGQ
e.l.f. Lock It Down Eyeshadow Primer | Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
7K
▲ 16.7%vs. prior month
$49K
latest month
12-month trend
B0FBX3M65V
Champagne Shimmer Cream Eyeshadow, Light Gold Sheer Metallic Glow Glitter Eye Shadow for Mature Skin, Lightweight Blendable, Subtle Shimmer, Crease-Proof, Vegan & Cruelty-Free Sombras para Ojos
7K
▲ 0.0%vs. prior month
$48.9K
latest month
12-month trend
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Best Morphe Eyeshadow Palette Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AOA STUDIO is the best-performing morphe eyeshadow palette brand in July 2026, moving 40,000 units across 1 ASIN for 32.8% of Top 10 volume. BS-MALL follows with 28,000 units (23.0%), ahead of REVLON on 20,000 units (16.4%).
With 9 brands splitting the Top 10 and 72.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.83 to $11.38, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AOA STUDIO
1 ASIN in Top 10
32.8%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
BS-MALL
2 ASINs in Top 10
23.0%
Units
28K
Revenue
$242.5K
Avg. price
$7.83
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
Units sold20KB0DQ1TNY59
$5.67·★4.7·3.3K revsMakeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
Units sold8K
REVLON
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$225K
Avg. price
$11.38
B01J1A3TFW
$11.38·★4.5·54.2K revsREVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
Trending Morphe Eyeshadow Palette Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07MQJRK7N booked 5K units at $9.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MQJRK7N
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
Price
$9.99
Rating
4.5
Reviews
30K
Latest month sales
B087842N28
Eye Makeup Brush Set, 6 Pcs Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner, Soft Hairs & Wood Handle
Price
$7.89
Rating
4.6
Reviews
3.7K
Latest month sales
B0BGR4TG4R
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Unlock to view ASIN details and product titles
Price
$28.00
Rating
4.0
Reviews
5.4K
Latest month sales
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