Loreal Extentionist Mascara Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Extentionist Mascara sales on Amazon US totaled 461,000 units in July 2026 (▼ 42.2% vs. the prior month), generating an estimated $6,531,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.6% of unit volume and 43.1% of revenue, while a typical listing is priced at $14.09. The keyword itself pulled 26,964 Amazon queries over the same period (▼ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the loreal extentionist mascara Top 50 moved 5,874,800 units and $87,982,704 in cumulative sales — an average of 489,567 units and $7,331,892 per month. Monthly throughput topped out at 797,000 units in June 2026 and dipped to 275,000 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Loreal Extentionist Mascara Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
461K
▼ 42.2% MoM
Monthly Revenue 2026/07
$6.5M
▼ 53.6% MoM
Top 10 Market Share 2026/07
45.6%
Loreal Extentionist Mascara Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal extentionist mascara listing on Amazon US in July 2026 is ASIN B08H3JPH74 (Brand: MAYBELLINE), which sold 70,000 units at $10.82 apiece — equal to 15.2% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $2,815,700 in July 2026 — 45.6% of unit volume and 43.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Extentionist Mascara' on Amazon
July 2026
Is 45.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08H3JPH74
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70K
▼ 22.2%vs. prior month
$745.5K
latest month
12-month trend
B0GNTLR45X
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30K
▲ 50.0%vs. prior month
$322.8K
latest month
12-month trend
B004BD107O
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20K
▼ 33.3%vs. prior month
$236.2K
latest month
12-month trend
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
20K
▼ 33.3%vs. prior month
$560K
latest month
12-month trend
B0F566TFJN
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
20K
▲ 0.0%vs. prior month
$520K
latest month
12-month trend
B004BCTFVS
L'Oréal Paris Voluminous Original Mascara, Blackest Black, 0.28 fl. oz.
10K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
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Best Loreal Extentionist Mascara Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing loreal extentionist mascara brand in July 2026, moving 100,000 units across 2 ASINs for 47.6% of Top 10 volume. L'Oreal Paris follows with 50,000 units (23.8%), ahead of PRIME PROMETICS on 20,000 units (9.5%).
With 6 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.51 to $28.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
2 ASINs in Top 10
47.6%
Units
100K
Revenue
$1.1M
Avg. price
$10.82
B08H3JPH74
$10.82·★4.5·188K revsMAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Units sold70KB0GNTLR45X
$10.82·★4.2·1.3K revsMAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Units sold30K
L'Oreal Paris
4 ASINs in Top 10
23.8%
Units
50K
Revenue
$530.5K
Avg. price
$10.51
B004BD107O
$11.97·★4.6·27.4K revsL’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Units sold20KB004BCTFVS
$8.99·★4.4·21.2K revsL'Oréal Paris Voluminous Original Mascara, Blackest Black, 0.28 fl. oz.
Units sold10KB004BCXA7S
$11.97·★4.5·22.7K revsL'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
Units sold10KB01DPA6OHO
$9.12·★4.5·45.6K revsL'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
Units sold10K
PRIME PROMETICS
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$560K
Avg. price
$28.00
B0BG6FXQCC
$28.00·★4.0·27K revsPrime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
Units sold20K
Trending Loreal Extentionist Mascara Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B004BCTFVS booked 10K units at $8.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004BCTFVS
L'Oréal Paris Voluminous Original Mascara, Blackest Black, 0.28 fl. oz.
Price
$8.99
Rating
4.4
Reviews
21.2K
Latest month sales
B004BCXA7S
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
Price
$11.97
Rating
4.5
Reviews
22.7K
Latest month sales
B06WW9SJ5M
essence Lash Princess Sculpted Volume Mascara, Black (Pack of 1) | Sculpts & Defines Lashes, Volumizing, Long-Lasting, No Flaking or Smudging, Vegan & Cruelty Free, Paraben Free
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.5
Reviews
43.4K
Latest month sales
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