Eyebrow Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eyebrow Gel sales on Amazon US totaled 304,700 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $3,519,059 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 43.2% of revenue, while a typical listing is priced at $15.92. The keyword itself pulled 267,194 Amazon queries over the same period (▲ 27.0% MoM).
Zooming out to the 12-month window ending July 2026, the eyebrow gel Top 50 moved 3,377,200 units and $38,068,299 in cumulative sales — an average of 281,433 units and $3,172,358 per month. Monthly throughput topped out at 382,000 units in June 2026 and dipped to 175,750 in May 2026, leaving the latest reading 23.6% higher than August 2025.
Eyebrow Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
304.7K
▼ 20.2% MoM
Monthly Revenue 2026/07
$3.5M
▼ 24.3% MoM
Top 10 Market Share 2026/07
55.8%
Eyebrow Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eyebrow gel listing on Amazon US in July 2026 is ASIN B08H3JPH74 (Brand: MAYBELLINE), which sold 70,000 units at $10.82 apiece — equal to 23.0% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $1,518,900 in July 2026 — 55.8% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eyebrow Gel' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08H3JPH74
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70K
▼ 22.2%vs. prior month
$745.5K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
B0BSP2J3BH
e.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B07SH4NYT4
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
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Best Eyebrow Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing eyebrow gel brand in July 2026, moving 70,000 units across 1 ASIN for 41.2% of Top 10 volume. e.l.f. follows with 50,000 units (29.4%), ahead of L'Oreal Paris on 20,000 units (11.8%).
With 5 brands splitting the Top 10 and 82.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.20 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
1 ASIN in Top 10
41.2%
Units
70K
Revenue
$745.5K
Avg. price
$10.82
B08H3JPH74
$10.82·★4.5·187.8K revsMaybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Units sold70K
e.l.f.
5 ASINs in Top 10
29.4%
Units
50K
Revenue
$260K
Avg. price
$5.20
B0BSP2J3BH
$5.00·★4.5·28.8K revse.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
Units sold10KB07SH4NYT4
$5.00·★4.4·15K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown
Units sold10KB0815D98F3
$5.00·★4.4·15K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
Units sold10KB0815DW6LZ
$5.00·★4.4·15K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10KB0B42ZB835
$6.00·★4.5·14.3K revse.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
Trending Eyebrow Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B072M2R5SM leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0FK4HBJR2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072M2R5SM
Benefit 24-HR Brow Setter setting gel Clear
Price
$20.99
Rating
4.6
Reviews
2.1K
Latest month sales
B0FK4HBJR2
FeiCuiYun Eyebrow Tattoo Peel Off Tint Gel for Women, Warm-Dark Brown Peel Off Eyebrow Tint with 150°Small Curved Tray, Last Up to 5 Days, Waterproof, Fuller & Defined Looking Brows (04#Chocolate)
Price
$7.99
Rating
3.7
Reviews
2.2K
Latest month sales
B0DQYTBY2T
wet n wild Mega Stay Extreme Hold Brow Gel, Lightweight, Non-Sticky & Flake-Free Formula, Long-Lasting 16-Hour Wear, Sculpted & Laminated Brow Look, Easy Application, Cruelty-Free & Vegan - Clear
Unlock to view ASIN details and product titles
Price
$3.28
Rating
3.9
Reviews
680
Latest month sales
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