Mini Vaseline Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini Vaseline sales on Amazon US totaled 216,100 units in July 2026 (▼ 19.2% vs. the prior month), generating an estimated $1,814,785 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 56.5% of revenue, while a typical listing is priced at $10.86. The keyword itself pulled 24,668 Amazon queries over the same period (▲ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the mini vaseline Top 50 moved 2,684,350 units and $23,851,897 in cumulative sales — an average of 223,696 units and $1,987,658 per month. Monthly throughput topped out at 334,600 units in December 2025 and dipped to 140,000 in August 2025, leaving the latest reading 54.4% higher than August 2025.
Mini Vaseline Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
216.1K
▼ 19.2% MoM
Monthly Revenue 2026/07
$1.8M
▼ 26.0% MoM
Top 10 Market Share 2026/07
63.9%
Mini Vaseline Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini vaseline listing on Amazon US in July 2026 is ASIN B06XDCPYYL (Brand: Aquaphor), which sold 40,000 units at $5.99 apiece — equal to 18.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $1,025,710 in July 2026 — 63.9% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini Vaseline' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XDCPYYL
Aquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
40K
▼ 33.3%vs. prior month
$320.4K
latest month
12-month trend
B000052XQO
Vaseline Original Petroleum Healing Jelly For Dry Cracked Skin 13oz 1ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
30K
▲ 0.0%vs. prior month
$161.1K
latest month
12-month trend
B007E62538
Vaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
10K
▲ 25.0%vs. prior month
$53.5K
latest month
12-month trend
B001ECQ4L2
Vaseline Original Petroleum Healing Jelly for Dry Cracked Skin 13oz 3ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
10K
▼ 50.0%vs. prior month
$149.7K
latest month
12-month trend
B00C2IVGSS
Vaseline Lip Therapy Advanced Healing Lip Moisturizer 3-Pack, 0.35 Oz Ea | #1 Dermatologist-Recommended Skin Protectant, Healing Ointment for Soothing Dry, Chapped Lips | Travel Essentials
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B07LHBLVYJ
Vaseline Lip Therapy Cocoa Butter Twin Pack
9K
▲ 28.6%vs. prior month
$26.9K
latest month
12-month trend
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Best Mini Vaseline Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Vaseline is the best-performing mini vaseline brand in July 2026, moving 98,000 units across 9 ASINs for 71.0% of Top 10 volume. Aquaphor follows with 40,000 units (29.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $7.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vaseline
9 ASINs in Top 10
71.0%
Units
98K
Revenue
$705.3K
Avg. price
$7.76
B000052XQO
$4.97·★4.8·2.8K revsVaseline Original Petroleum Healing Jelly For Dry Cracked Skin 13oz 1ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
Units sold30KB007E62538
$5.48·★4.8·20.8K revsVaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz
Units sold10KB001ECQ4L2
$14.97·★4.8·20.8K revsVaseline Original Petroleum Healing Jelly for Dry Cracked Skin 13oz 3ct | Moisturizing skin protectant for minor cuts, burns and eczema; fragrance-free, hypoallergenic and dermatologist recommended
Units sold10KB00C2IVGSS
$9.98·★4.6·2.7K revsVaseline Lip Therapy Advanced Healing Lip Moisturizer 3-Pack, 0.35 Oz Ea | #1 Dermatologist-Recommended Skin Protectant, Healing Ointment for Soothing Dry, Chapped Lips | Travel Essentials
Units sold10KB07LHBLVYJ
$2.99·★4.6·4.2K revsVaseline Lip Therapy Cocoa Butter Twin Pack
Units sold9KB0BBPS73TD
$6.49·★4.7·758 revsVaseline Lip Therapy Original Mini Lip Balm, Hydrating Dry Lips 0.5oz 2ct | Lip treatment helps heal dry, cracked lips with deep moisture, natural glossy shine, and a protective moisture barrier
Units sold9KB0756HP1D6
$9.99·★4.8·5.2K revsVaseline Cocoa Butter Healing Jelly, 2 Sizes (7.5 Oz & 1.75 Oz) | Hypoallergenic, Dermatologist-Tested Rich Moisturizing Skin Protectant & Moisturizer for Healthy-Looking, Radiant Skin
Units sold7KB0FWKW898Q
$8.49·★4.4·423 revsVaseline Original Petroleum Healing Jelly Tube For Dry Skin 6.8oz 1ct | Skin protectant for cracked skin, minor cuts, burns & eczema; squeeze tube, fragrance-free, hypoallergenic & derm recommended
Units sold7KB0BBWCZLYY
$6.48·★4.6·891 revsVaseline Lip Therapy Rosy Lips Tinted Lip Balm, Moisturizing 0.5oz 2ct | Lip treatment helps heal dry, chapped lips by locking in moisture for lasting hydration, glossy shine, & a protective barrier
Units sold6K
Aquaphor
1 ASIN in Top 10
29.0%
Units
40K
Revenue
$320.4K
Avg. price
$5.99
B06XDCPYYL
$5.99·★4.8·16.3K revsAquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
Units sold40K
Trending Mini Vaseline Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BBPS73TD booked 9K units at $6.49, with ▲ 50.0% MoM change. On the growth side, B0G2ZVQ91B leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BBPS73TD
Vaseline Lip Therapy Original Mini Lip Balm, Hydrating Dry Lips 0.5oz 2ct | Lip treatment helps heal dry, cracked lips with deep moisture, natural glossy shine, and a protective moisture barrier
Price
$6.49
Rating
4.7
Reviews
758
Latest month sales
B0BBWCZLYY
Vaseline Lip Therapy Rosy Lips Tinted Lip Balm, Moisturizing 0.5oz 2ct | Lip treatment helps heal dry, chapped lips by locking in moisture for lasting hydration, glossy shine, & a protective barrier
Price
$6.48
Rating
4.6
Reviews
891
Latest month sales
B0G2ZVQ91B
Vaseline Cocoa Radiant Replenishing Oil Gel, Travel Size, 1.69 fl oz, 3 Pack
Unlock to view ASIN details and product titles
Price
$10.29
Rating
4.5
Reviews
452
Latest month sales
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