Blistex Medicated Lip Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Blistex is the best-performing blistex medicated lip balm brand in July 2026, moving 48,000 units across 9 ASINs for 92.3% of Top 10 volume. Burt's Bees follows with 4,000 units (7.7%).

With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.55 to $8.29, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00I3INX00 booked 1K units at $17.45, with ▲ 66.7% MoM change. On the growth side, B00VYYL2BW leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B01IA9E4QS close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.