Aquaphor Lip Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aquaphor Lip Balm sales on Amazon US totaled 617,000 units in July 2026 (▼ 20.6% vs. the prior month), generating an estimated $7,759,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 64.3% of revenue, while a typical listing is priced at $11.72. The keyword itself pulled 99,667 Amazon queries over the same period (▲ 17.1% MoM).
Zooming out to the 12-month window ending July 2026, the aquaphor lip balm Top 50 moved 8,110,800 units and $93,518,424 in cumulative sales — an average of 675,900 units and $7,793,202 per month. Monthly throughput topped out at 1,142,500 units in December 2025 and dipped to 349,200 in May 2026, leaving the latest reading 34.7% higher than August 2025.
Aquaphor Lip Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
617K
▼ 20.6% MoM
Monthly Revenue 2026/07
$7.8M
▼ 25.9% MoM
Top 10 Market Share 2026/07
63.2%
Aquaphor Lip Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aquaphor lip balm listing on Amazon US in July 2026 is ASIN B0GHMZXX8Y (Brand: medicube), which sold 90,000 units at $19.90 apiece — equal to 14.6% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $4,987,800 in July 2026 — 63.2% of unit volume and 64.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aquaphor Lip Balm' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0107QPFBU
Aquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
50K
▼ 16.7%vs. prior month
$609.5K
latest month
12-month trend
B06XDCPYYL
Aquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
40K
▼ 33.3%vs. prior month
$320.4K
latest month
12-month trend
B005UEB96K
Aquaphor Baby Healing Ointment for Diaper Rash and More, 14 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
30K
▲ 0.0%vs. prior month
$548.1K
latest month
12-month trend
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
30K
▼ 25.0%vs. prior month
$293.1K
latest month
12-month trend
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Best Aquaphor Lip Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing aquaphor lip balm brand in July 2026, moving 280,000 units across 8 ASINs for 71.8% of Top 10 volume. medicube follows with 90,000 units (23.1%), ahead of Blistex on 20,000 units (5.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.99 to $19.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
8 ASINs in Top 10
71.8%
Units
280K
Revenue
$3.2M
Avg. price
$9.92
B006IB5T4W
$16.48·★4.8·86.7K revsAquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold70KB0107QPFBU
$12.19·★4.8·44.7K revsAquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold50KB06XDCPYYL
$8.36·★4.8·16.2K revsAquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
Units sold40KB005UEB96K
$16.53·★4.8·97.3K revsAquaphor Baby Healing Ointment for Diaper Rash and More, 14 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
Units sold30KB09RYRCXKM
$9.74·★4.8·16.1K revsAquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Units sold30KB001IAG7G2
$5.24·★4.8·18.6K revsAquaphor Healing Ointment Advanced Therapy Skin Protectant, Dry Skin Body Moisturizer, 0.35 Oz Tube, Pack of 2 | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold20KB07SRRLVQ1
$5.99·★4.6·28.1K revsAquaphor Lip Repair Stick, Moisturizing Lip Balm Pack, Relieves Dryness, 0.17 Oz Stick, Pack of 2 | Lip Balm Moisturizers with Jojoba Oil and Shea Butter, Immediate Dry Lip Relief, Paraben and Fragrance Free
Units sold20KB008SQSBJK
$4.84·★4.6·18.1K revsAquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
Units sold20K
medicube
1 ASIN in Top 10
23.1%
Units
90K
Revenue
$1.7M
Avg. price
$19.90
B0GHMZXX8Y
$19.90·★3.8·1.9K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90K
Blistex
1 ASIN in Top 10
5.1%
Units
20K
Revenue
$85.6K
Avg. price
$3.99
B0044B4HSM
$3.99·★4.8·46.8K revsBlistex Medicated Lip Balm SPF 15, 24 Hr Moisture, 0.15 oz, 3 Count | Easy glide formula to soothe irritated lips, seals in lip moisture to help prevent lip dryness & chapping, SPF 15
Units sold20K
Trending Aquaphor Lip Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07SRRLVQ1 booked 20K units at $5.99, with ▲ 0.0% MoM change. On the growth side, B07GVPQXRF leads positive momentum with ▲ 233.3% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07SRRLVQ1
Aquaphor Lip Repair Stick, Moisturizing Lip Balm Pack, Relieves Dryness, 0.17 Oz Stick, Pack of 2 | Lip Balm Moisturizers with Jojoba Oil and Shea Butter, Immediate Dry Lip Relief, Paraben and Fragrance Free
Price
$5.99
Rating
4.6
Reviews
28.1K
Latest month sales
B008SQSBJK
Aquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
Price
$4.84
Rating
4.6
Reviews
18.1K
Latest month sales
B07GVPQXRF
ChapStick Moisturizer Original Lip Balm Tubes, SPF 15 and Skin Protectant - 0.15 Oz, 3 Count (Pack of 1)
Unlock to view ASIN details and product titles
Price
$3.89
Rating
4.8
Reviews
32K
Latest month sales
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