Melatonin 3mg Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Melatonin 3mg sales on Amazon US totaled 132,400 units in July 2026 (▼ 14.4% vs. the prior month), generating an estimated $1,709,314 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.7% of unit volume and 59.6% of revenue, while a typical listing is priced at $12.93. The keyword itself pulled 57,775 Amazon queries over the same period (▲ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the melatonin 3mg Top 50 moved 1,583,500 units and $19,931,856 in cumulative sales — an average of 131,958 units and $1,660,988 per month. Monthly throughput topped out at 158,500 units in September 2025 and dipped to 87,400 in May 2026, leaving the latest reading 4.1% lower than August 2025.
Melatonin 3mg Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.4K
▼ 14.4% MoM
Monthly Revenue 2026/07
$1.7M
▼ 13.9% MoM
Top 10 Market Share 2026/07
62.7%
Melatonin 3mg Market Share & Sales Concentration on Amazon US — July 2026
The most-sold melatonin 3mg listing on Amazon US in July 2026 is ASIN B000GG6D9A (Brand: Nature's Bounty), which sold 10,000 units at $7.74 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 83,000 units and $1,018,540 in July 2026 — 62.7% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Melatonin 3mg' on Amazon
July 2026
Is 62.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000GG6D9A
Nature's Bounty Melatonin 3mg Quick Dissolve, 240 Count
10K
▼ 50.0%vs. prior month
$77.4K
latest month
12-month trend
B005DEK990
Nature Made Melatonin 3mg Sleep Aids for Adults, 240 Tablets | 100% Drug Free Sleep Aid for Men and Women, Sleep Supplements for Adults, Helps You Fall Asleep Faster, 240 Day Supply
10K
▲ 25.0%vs. prior month
$95.4K
latest month
12-month trend
B00C3Q5JVE
Natrol Melatonin 1 mg Fast Dissolve Tablets, Strawberry, 90 Count | Nighttime Sleep-Aid for Adults, 100% Drug-Free, Non-Habit Forming, For Occasional Sleeplessness, Supports Circadian Rhythm
10K
▲ 0.0%vs. prior month
$69.3K
latest month
12-month trend
B0145QI7O0
OLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 50 Count
10K
▲ 0.0%vs. prior month
$118.8K
latest month
12-month trend
B0149LAJTW
Natrol Melatonin 3 mg Fast Dissolve Tablets, Strawberry, 150 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
10K
▲ 0.0%vs. prior month
$104.4K
latest month
12-month trend
B07H8NZZJB
OLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 70 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▼ 50.0%vs. prior month
$162.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Melatonin 3mg Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLLY is the best-performing melatonin 3mg brand in July 2026, moving 30,000 units across 3 ASINs for 36.1% of Top 10 volume. Natrol follows with 24,000 units (28.9%), ahead of Nature's Bounty on 10,000 units (12.0%).
With 6 brands splitting the Top 10 and 77.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.74 to $16.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLLY
3 ASINs in Top 10
36.1%
Units
30K
Revenue
$471.5K
Avg. price
$16.00
B0145QI7O0
$12.88·★4.5·27.8K revsOLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 50 Count
Units sold10KB07H8NZZJB
$16.99·★4.5·27.8K revsOLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 70 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10KB0CRMWK9PH
$18.12·★4.5·27.8K revsOLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 90 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10K
Natrol
3 ASINs in Top 10
28.9%
Units
24K
Revenue
$212.7K
Avg. price
$9.42
B00C3Q5JVE
$6.97·★4.7·17.1K revsNatrol Melatonin 1 mg Fast Dissolve Tablets, Strawberry, 90 Count | Nighttime Sleep-Aid for Adults, 100% Drug-Free, Non-Habit Forming, For Occasional Sleeplessness, Supports Circadian Rhythm
Units sold10KB0149LAJTW
$10.46·★4.7·11.8K revsNatrol Melatonin 3 mg Fast Dissolve Tablets, Strawberry, 150 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold10KB00024CKTS
$10.83·★4.4·5K revsNatrol Melatonin 3 mg Time Release, Nighttime Sleep Aid, 100 Tablets | Dietary Supplement to Minimize Wake Ups, 100% Drug-Free, Non-Habit Forming, For Occasional Sleeplessness, 100 Day Supply
Units sold4K
Nature's Bounty
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$77.4K
Avg. price
$7.74
B000GG6D9A
$7.74·★4.7·25.6K revsNature's Bounty Melatonin 3mg Quick Dissolve, 240 Count
Units sold10K
Trending Melatonin 3mg Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000FGXO34 booked 4K units at $16.00, with ▲ 0.0% MoM change. On the growth side, B000GFPCN4 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B074KWLQDT close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000FGXO34
THORNE Melaton-3, 3 mg Melatonin Supplement, 60 Capsules | Supports Restful Sleep & Normal Circadian Rhythms, Helps Resynchronize the Sleep-Wake Cycle*, NSF Certified for Sport
Price
$16.00
Rating
4.5
Reviews
1.1K
Latest month sales
B000GFPCN4
Source Naturals Sleep Science Melatonin - 2.5 mg - 240 Vegan Lozenges | Helps Promote Sleep* | Non-GMO Project Verified |Peppermint Flavored
Price
$22.75
Rating
4.7
Reviews
972
Latest month sales
B074KWLQDT
Amazon Basics Melatonin 3mg, Helps with occasional sleeplessness, Vegan, Unflavored, 260 Tablets, 8 month supply, Packaging May Vary (Previously Amazon Elements)
Unlock to view ASIN details and product titles
Price
$7.55
Rating
4.6
Reviews
3.5K
Latest month sales
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