Melatonin 5mg Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Melatonin 5mg sales on Amazon US totaled 338,200 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $4,627,314 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 60.3% of revenue, while a typical listing is priced at $15.14. The keyword itself pulled 89,426 Amazon queries over the same period (▲ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the melatonin 5mg Top 50 moved 3,911,900 units and $56,177,504 in cumulative sales — an average of 325,992 units and $4,681,459 per month. Monthly throughput topped out at 386,200 units in October 2025 and dipped to 189,600 in May 2026, leaving the latest reading 3.0% lower than August 2025.
Melatonin 5mg Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
338.2K
▼ 12.4% MoM
Monthly Revenue 2026/07
$4.6M
▼ 23.7% MoM
Top 10 Market Share 2026/07
65.1%
Melatonin 5mg Market Share & Sales Concentration on Amazon US — July 2026
The most-sold melatonin 5mg listing on Amazon US in July 2026 is ASIN B07BBFFTKH (Brand: Amazon Basics), which sold 70,000 units at $10.08 apiece — equal to 20.7% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $2,788,800 in July 2026 — 65.1% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Melatonin 5mg' on Amazon
July 2026
Is 65.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
70K
▲ 40.0%vs. prior month
$487.9K
latest month
12-month trend
B0BL79D45P
Lemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
30K
▼ 50.0%vs. prior month
$854.4K
latest month
12-month trend
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
B01E14X7SM
Natrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
20K
▼ 33.3%vs. prior month
$207.2K
latest month
12-month trend
B07N46LTJJ
ZzzQuil Pure Zzzs Melatonin Gummies, Sleep Aid, Melatonin 2mg, with Chamomile and Lavender, Melatonin Sleep Gummies, Sleep Aids for Adults, Wildberry Vanilla Flavored, 72 Sleep Gummies
20K
▲ 0.0%vs. prior month
$359.8K
latest month
12-month trend
B07S38C5WW
Natrol Melatonin 5 mg Fast Dissolve Tablets, Strawberry, 200 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
10K
▲ 0.0%vs. prior month
$153.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Melatonin 5mg Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing melatonin 5mg brand in July 2026, moving 70,000 units across 1 ASIN for 31.8% of Top 10 volume. Natrol follows with 60,000 units (27.3%), ahead of Lemme on 30,000 units (13.6%).
With 6 brands splitting the Top 10 and 72.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.08 to $27.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
31.8%
Units
70K
Revenue
$487.9K
Avg. price
$10.08
B07BBFFTKH
$10.08·★4.6·40.1K revsAmazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Units sold70K
Natrol
3 ASINs in Top 10
27.3%
Units
60K
Revenue
$688.8K
Avg. price
$12.42
B079TD7HG2
$10.97·★4.6·28.3K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
Units sold30KB01E14X7SM
$10.36·★4.6·40.2K revsNatrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold20KB07S38C5WW
$15.93·★4.7·50.5K revsNatrol Melatonin 5 mg Fast Dissolve Tablets, Strawberry, 200 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold10K
Lemme
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$854.4K
Avg. price
$27.12
B0BL79D45P
$27.12·★4.2·4K revsLemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
Units sold30K
Trending Melatonin 5mg Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005DEK990 booked 10K units at $10.73, with ▲ 25.0% MoM change. On the growth side, B0CV5Q3ZVQ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0061GL4JS close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005DEK990
Nature Made Melatonin 3mg Sleep Aids for Adults, 240 Tablets | 100% Drug Free Sleep Aid for Men and Women, Sleep Supplements for Adults, Helps You Fall Asleep Faster, 240 Day Supply
Price
$10.73
Rating
4.7
Reviews
19.2K
Latest month sales
B0CV5Q3ZVQ
Vitafusion Melatonin and Magnesium Gummies | 5mg Melatonin Per 2 Gummies | 90 Count | Yummy Berry Flavor | Adult Gummy For Sleep Support | Supports Restful Sleep
Price
$10.25
Rating
4.7
Reviews
100
Latest month sales
B0061GL4JS
Nature's Bounty Melatonin, 100% Drug Free Sleep Aid, 5mg, 90 Softgels | Dietary Supplement, Promotes Relaxation and Sleep Health
Unlock to view ASIN details and product titles
Price
$6.16
Rating
4.6
Reviews
2.4K
Latest month sales
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