Melatonin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Melatonin sales on Amazon US totaled 564,000 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $7,225,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.1% of unit volume and 47.5% of revenue, while a typical listing is priced at $13.16. The keyword itself pulled 601,311 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the melatonin Top 50 moved 6,771,800 units and $87,392,331 in cumulative sales — an average of 564,317 units and $7,282,694 per month. Monthly throughput topped out at 666,000 units in October 2025 and dipped to 324,700 in May 2026, leaving the latest reading 7.9% lower than August 2025.
Melatonin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
564K
▼ 10.6% MoM
Monthly Revenue 2026/07
$7.2M
▼ 18.6% MoM
Top 10 Market Share 2026/07
46.1%
Melatonin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold melatonin listing on Amazon US in July 2026 is ASIN B07BBFFTKH (Brand: Amazon Basics), which sold 70,000 units at $10.08 apiece — equal to 12.4% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $3,434,200 in July 2026 — 46.1% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Melatonin' on Amazon
July 2026
Is 46.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
70K
▲ 40.0%vs. prior month
$487.9K
latest month
12-month trend
B08666GMWG
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
40K
▲ 0.0%vs. prior month
$583.6K
latest month
12-month trend
B0BL79D45P
Lemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
30K
▼ 50.0%vs. prior month
$854.4K
latest month
12-month trend
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
B01E14X7SM
Natrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
20K
▼ 33.3%vs. prior month
$207.2K
latest month
12-month trend
B07N46LTJJ
ZzzQuil, Pure Zzzs Melatonin Gummies, Sleep Aid, Melatonin 2mg, with Chamomile and Lavender, Melatonin Sleep Gummies, Sleep Aids for Adults, Wildberry Vanilla Flavored, 72 Sleep Gummies
20K
▲ 0.0%vs. prior month
$359.8K
latest month
12-month trend
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Best Melatonin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Natrol is the best-performing melatonin brand in July 2026, moving 90,000 units across 3 ASINs for 34.6% of Top 10 volume. Amazon Basics follows with 80,000 units (30.8%), ahead of Lemme on 30,000 units (11.5%).
With 6 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.04 to $27.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Natrol
3 ASINs in Top 10
34.6%
Units
90K
Revenue
$1.1M
Avg. price
$12.30
B08666GMWG
$15.56·★4.7·27.5K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
Units sold40KB079TD7HG2
$10.97·★4.6·28.3K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
Units sold30KB01E14X7SM
$10.36·★4.6·40.2K revsNatrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold20K
Amazon Basics
2 ASINs in Top 10
30.8%
Units
80K
Revenue
$566.6K
Avg. price
$9.04
B07BBFFTKH
$10.08·★4.6·40.1K revsAmazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Units sold70KB0F5W6C3PL
$7.99·★4.8·787 revsAmazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Units sold10K
Lemme
1 ASIN in Top 10
11.5%
Units
30K
Revenue
$854.4K
Avg. price
$27.12
B0BL79D45P
$27.12·★4.2·4K revsLemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
Units sold30K
Trending Melatonin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F5W6C3PL booked 10K units at $7.99, with ▲ 0.0% MoM change. On the growth side, B0CJT7CKL5 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0BX7DV92P close behind at ▲ 42.9% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5W6C3PL
Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Price
$7.99
Rating
4.8
Reviews
787
Latest month sales
B0CJT7CKL5
Zarbee's Kids Sleep Supplement Liquid with 1mg Melatonin; Drug-Free & Effective; Easy to Take Natural Berry Flavor for Children Ages 3 and Up; 1 Fl Oz Bottles, Pack of 2
Price
$15.28
Rating
4.8
Reviews
810
Latest month sales
B0BX7DV92P
Natrol Kids Melatonin Gummies 1mg, Restful Sleep, 140 Raspberry Gummies
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.8
Reviews
2K
Latest month sales
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