Olly Sleep Gummies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olly Sleep Gummies sales on Amazon US totaled 566,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $8,666,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 45.4% of revenue, while a typical listing is priced at $16.43. The keyword itself pulled 69,687 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the olly sleep gummies Top 50 moved 7,000,400 units and $103,843,334 in cumulative sales — an average of 583,367 units and $8,653,611 per month. Monthly throughput topped out at 659,000 units in October 2025 and dipped to 347,800 in May 2026, leaving the latest reading 5.6% lower than August 2025.
Olly Sleep Gummies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
566K
▼ 11.1% MoM
Monthly Revenue 2026/07
$8.7M
▼ 17.1% MoM
Top 10 Market Share 2026/07
49.5%
Olly Sleep Gummies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olly sleep gummies listing on Amazon US in July 2026 is ASIN B07BBFFTKH (Brand: Amazon Basics), which sold 70,000 units at $10.08 apiece — equal to 12.4% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $3,937,700 in July 2026 — 49.5% of unit volume and 45.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olly Sleep Gummies' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
70K
▲ 40.0%vs. prior month
$487.9K
latest month
12-month trend
B08666GMWG
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
40K
▲ 0.0%vs. prior month
$583.6K
latest month
12-month trend
B0BL79D45P
Lemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
30K
▼ 50.0%vs. prior month
$854.4K
latest month
12-month trend
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
B012RFVHSO
OLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count
20K
▲ 0.0%vs. prior month
$255.4K
latest month
12-month trend
B014G4AY1A
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count
20K
▲ 0.0%vs. prior month
$234.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olly Sleep Gummies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing olly sleep gummies brand in July 2026, moving 70,000 units across 1 ASIN for 25.0% of Top 10 volume. Natrol follows with 70,000 units (25.0%), ahead of OLLY on 60,000 units (21.4%).
With 6 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.08 to $14.34, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
25.0%
Units
70K
Revenue
$487.9K
Avg. price
$10.08
B07BBFFTKH
$10.08·★4.6·40.1K revsAmazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Units sold70K
Natrol
2 ASINs in Top 10
25.0%
Units
70K
Revenue
$911.8K
Avg. price
$13.27
B08666GMWG
$15.56·★4.7·27.5K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
Units sold40KB079TD7HG2
$10.97·★4.6·28.3K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
Units sold30K
OLLY
3 ASINs in Top 10
21.4%
Units
60K
Revenue
$866.8K
Avg. price
$14.34
B012RFVHSO
$12.32·★4.5·28.5K revsOLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count
Units sold20KB014G4AY1A
$11.72·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count
Units sold20KB08LQTJKHR
$18.99·★4.6·8K revsOLLY Ultra Strength Women's Multivitamin Softgels, Omega-3s - 60 Count
Units sold20K
Trending Olly Sleep Gummies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GTN1JNP1 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B09JMJ554Y close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTN1JNP1
OLLY Kids Melatonin Free Sleep, Magnesium & L-Theanine, Peach - 50 Count
Price
$13.99
Rating
4.0
Reviews
84
Latest month sales
B09JMJ554Y
Vitamatic Melatonin 20 mg Gummies, Vegan, Strawberry, 60 Count | 20 mg Melatonin Per Serving, Promotes Relaxation & Sleep Support*, Plant-Based, Gluten Free, Non-GMO
Price
$9.04
Rating
4.6
Reviews
2.7K
Latest month sales
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Unlock to view ASIN details and product titles
Price
$10.08
Rating
4.6
Reviews
40.1K
Latest month sales
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