Massage Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Massage Oil sales on Amazon US totaled 280,400 units in July 2026 (▼ 7.7% vs. the prior month), generating an estimated $5,391,335 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 68.3% of revenue, while a typical listing is priced at $19.32. The keyword itself pulled 61,985 Amazon queries over the same period (▲ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the massage oil Top 50 moved 3,339,100 units and $56,341,686 in cumulative sales — an average of 278,258 units and $4,695,141 per month. Monthly throughput topped out at 336,300 units in February 2026 and dipped to 156,300 in May 2026, leaving the latest reading 2.7% higher than August 2025.
Massage Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
280.4K
▼ 7.7% MoM
Monthly Revenue 2026/07
$5.4M
▼ 8.3% MoM
Top 10 Market Share 2026/07
64.2%
Massage Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold massage oil listing on Amazon US in July 2026 is ASIN B01A74442I (Brand: Cliganic), which sold 30,000 units at $9.98 apiece — equal to 10.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $3,684,200 in July 2026 — 64.2% of unit volume and 68.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Massage Oil' on Amazon
July 2026
Is 64.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01A74442I
Cliganic Organic Jojoba Oil, 100% Pure (4oz) | Moisturizing for Face, Hair, Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B0734849YK
Handcraft Blends Organic Castor Oil 16 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair, Eyelashes and Eyebrows | Hair and Body | Expeller-Pressed | Hexane-Free
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B004L17FKC
OSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B07346X1R5
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
20K
▲ 0.0%vs. prior month
$195.2K
latest month
12-month trend
B0FG8K9QYK
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
20K
▲ 0.0%vs. prior month
$699.8K
latest month
12-month trend
B000VT3QPQ
AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil | AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil
20K
▲ 100.0%vs. prior month
$419.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Massage Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Handcraft Blends is the best-performing massage oil brand in July 2026, moving 50,000 units across 3 ASINs for 27.8% of Top 10 volume. Cliganic follows with 30,000 units (16.7%), ahead of OSEA on 20,000 units (11.1%).
Volume is spread across 8 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.98 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Handcraft Blends
3 ASINs in Top 10
27.8%
Units
50K
Revenue
$491K
Avg. price
$9.99
B0734849YK
$9.99·★4.6·58.1K revsHandcraft Blends Organic Castor Oil 16 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair, Eyelashes and Eyebrows | Hair and Body | Expeller-Pressed | Hexane-Free
Units sold20KB07346X1R5
$9.99·★4.6·39.2K revsHandcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
Units sold20KB0B4T6YLRN
$9.99·★4.7·12.3K revsHandcraft Blends USDA Organic Jojoba Oil | Cold-Pressed | 8 Fl Oz | 100% Pure & Natural | for Hair, Skin & Face | Premium Grade Carrier Oil | for Massage & Aromatherapy | Hexane-Free
Units sold10K
Cliganic
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$299.4K
Avg. price
$9.98
B01A74442I
$9.98·★4.7·87.4K revsCliganic Organic Jojoba Oil, 100% Pure (4oz) | Moisturizing for Face, Hair, Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
Units sold30K
OSEA
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$1M
Avg. price
$52.00
B004L17FKC
$52.00·★4.5·4.7K revsOSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
Units sold20K
Trending Massage Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00PMR3QF2 booked 10K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B08LMNZ8GZ leads positive momentum with ▲ 250.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00PMR3QF2
Majestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz
Price
$9.99
Rating
4.6
Reviews
39.3K
Latest month sales
B0B4T6YLRN
Handcraft Blends USDA Organic Jojoba Oil | Cold-Pressed | 8 Fl Oz | 100% Pure & Natural | for Hair, Skin & Face | Premium Grade Carrier Oil | for Massage & Aromatherapy | Hexane-Free
Price
$9.99
Rating
4.7
Reviews
12.3K
Latest month sales
B08LMNZ8GZ
Cosmetasa Sore Muscle Massage Oil - 8.8 oz, Soothes Muscle and Joint with Arnica Extract, Peppermint, Chamomile, and Lavender Oil (8.8 oz, Sore Muscle)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
10.5K
Latest month sales
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