Body Wash Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Wash Men sales on Amazon US totaled 905,000 units in July 2026 (▼ 17.3% vs. the prior month), generating an estimated $10,803,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.7% of unit volume and 47.4% of revenue, while a typical listing is priced at $12.59. The keyword itself pulled 215,239 Amazon queries over the same period (▲ 20.6% MoM).
Zooming out to the 12-month window ending July 2026, the body wash men Top 50 moved 9,217,200 units and $108,776,836 in cumulative sales — an average of 768,100 units and $9,064,736 per month. Monthly throughput topped out at 1,094,500 units in June 2026 and dipped to 512,100 in May 2026, leaving the latest reading 26.7% higher than August 2025.
Body Wash Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
905K
▼ 17.3% MoM
Monthly Revenue 2026/07
$10.8M
▼ 14.2% MoM
Top 10 Market Share 2026/07
49.7%
Body Wash Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body wash men listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 11.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 450,000 units and $5,124,900 in July 2026 — 49.7% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Wash Men' on Amazon
July 2026
Is 49.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B0DPHQRLJC
eos Cashmere Body Wash- Vanilla, Creamy Gel with Shea Butter, 16 fl oz
60K
▲ 0.0%vs. prior month
$598.8K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
B0BT1WN3ZD
method Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
30K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Body Wash Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing body wash men brand in July 2026, moving 230,000 units across 3 ASINs for 51.1% of Top 10 volume. eos follows with 60,000 units (13.3%), ahead of DOVE MEN + CARE on 50,000 units (11.1%).
With 6 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
3 ASINs in Top 10
51.1%
Units
230K
Revenue
$2.5M
Avg. price
$10.97
B00MEDOY2G
$10.97·★4.8·86K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.4K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
Units sold60K
eos
1 ASIN in Top 10
13.3%
Units
60K
Revenue
$598.8K
Avg. price
$9.98
B0DPHQRLJC
$9.98·★4.8·22.3K revseos Cashmere Body Wash- Vanilla, Creamy Gel with Shea Butter, 16 fl oz
Units sold60K
DOVE MEN + CARE
2 ASINs in Top 10
11.1%
Units
50K
Revenue
$584.8K
Avg. price
$11.97
B08TKNMW1Z
$10.97·★4.8·3.1K revsDove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
Units sold30KB002TSA90M
$12.97·★4.8·13.8K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Trending Body Wash Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B002TSA90M booked 20K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B0CNJ48DND leads positive momentum with ▲ 1900.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Price
$12.97
Rating
4.8
Reviews
13.8K
Latest month sales
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Price
$12.97
Rating
4.6
Reviews
38.1K
Latest month sales
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Unlock to view ASIN details and product titles
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
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