Bio Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bio Oil sales on Amazon US totaled 385,000 units in July 2026 (▼ 12.7% vs. the prior month), generating an estimated $7,662,510 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.2% of unit volume and 49.1% of revenue, while a typical listing is priced at $21.12. The keyword itself pulled 188,644 Amazon queries over the same period (▼ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the bio oil Top 50 moved 4,563,950 units and $88,020,680 in cumulative sales — an average of 380,329 units and $7,335,057 per month. Monthly throughput topped out at 449,000 units in February 2026 and dipped to 239,200 in May 2026, leaving the latest reading 24.2% higher than August 2025.
Bio Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
385K
▼ 12.7% MoM
Monthly Revenue 2026/07
$7.7M
▼ 16.7% MoM
Top 10 Market Share 2026/07
44.2%
Bio Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bio oil listing on Amazon US in July 2026 is ASIN B01A74442I (Brand: Cliganic), which sold 30,000 units at $9.98 apiece — equal to 7.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $3,763,100 in July 2026 — 44.2% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bio Oil' on Amazon
July 2026
Is 44.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01A74442I
Cliganic Organic Jojoba Oil, 100% Pure (4oz) | Moisturizing for Face, Hair, Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B004AI97MA
Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
20K
▲ 0.0%vs. prior month
$378.6K
latest month
12-month trend
B004L17FKC
OSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B08D43LHYP
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
20K
▲ 0.0%vs. prior month
$185.8K
latest month
12-month trend
B0FG8K9QYK
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
20K
▲ 0.0%vs. prior month
$699.8K
latest month
12-month trend
B076DSBHD1
Firming Body Massage Oil with Collagen for Cellulite, 8 fl oz by M3 | With Stem Cell Extract, Helps Smooth Cellulite Appearance & Improve Skin Texture, Aromatherapy Body Oil for Legs & Full Body
20K
▲ 0.0%vs. prior month
$402.8K
latest month
12-month trend
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Best Bio Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cliganic is the best-performing bio oil brand in July 2026, moving 30,000 units across 1 ASIN for 17.6% of Top 10 volume. Bio-Oil follows with 30,000 units (17.6%), ahead of OSEA on 20,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 47.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.98 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cliganic
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$299.4K
Avg. price
$9.98
B01A74442I
$9.98·★4.7·87.4K revsCliganic Organic Jojoba Oil, 100% Pure (4oz) | Moisturizing for Face, Hair, Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
Units sold30K
Bio-Oil
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$669.1K
Avg. price
$24.05
B004AI97MA
$20.97·★4.6·179.8K revsBio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold20KB00AREGVUM
$27.12·★4.6·179.8K revsBio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 6.7 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold10K
OSEA
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$1M
Avg. price
$52.00
B004L17FKC
$52.00·★4.5·4.7K revsOSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
Units sold20K
Trending Bio Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G2ZVQ91B leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B08SS9KJG6 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2ZVQ91B
Vaseline Cocoa Radiant Replenishing Oil Gel, Travel Size, 1.69 fl oz, 3 Pack
Price
$9.21
Rating
4.5
Reviews
443
Latest month sales
B08SS9KJG6
Mederma Quick Dry Oil, Scar and Stretch Mark Treatment, 3.4 Oz | Improves Appearance of Scars, Natural Botanical Extracts, Hydrates Skin, Multi-Use Formula, Fragrance-Free, Fast-Absorbing
Price
$13.21
Rating
4.5
Reviews
2.9K
Latest month sales
B0DZ5ZCC85
flasture Vitamin E Oil 75,000 IU – 100% Pure Natural Vitamin E for Skin, Face, Hair, Scars – Deep Moisturizing Body Oil for Dry Skin, Wrinkles – Cold-Pressed, Non-GMO,Skincare – 2 Fl Oz
Unlock to view ASIN details and product titles
Price
$8.08
Rating
4.7
Reviews
598
Latest month sales
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