Lever 2000 Bar Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lever 2000 Bar Soap sales on Amazon US totaled 282,000 units in July 2026 (▼ 0.2% vs. the prior month), generating an estimated $3,716,710 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.1% of unit volume and 42.3% of revenue, while a typical listing is priced at $15.17. The keyword itself pulled 22,031 Amazon queries over the same period (▼ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the lever 2000 bar soap Top 50 moved 2,427,600 units and $31,695,534 in cumulative sales — an average of 202,300 units and $2,641,295 per month. Monthly throughput topped out at 282,600 units in June 2026 and dipped to 145,400 in May 2026, leaving the latest reading 60.0% higher than August 2025.
Lever 2000 Bar Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
282K
▼ 0.2% MoM
Monthly Revenue 2026/07
$3.7M
▼ 2.0% MoM
Top 10 Market Share 2026/07
46.1%
Lever 2000 Bar Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lever 2000 bar soap listing on Amazon US in July 2026 is ASIN B002TSA90M (Brand: DOVE MEN + CARE), which sold 20,000 units at $12.97 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $1,572,200 in July 2026 — 46.1% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lever 2000 Bar Soap' on Amazon
July 2026
Is 46.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B0007D8E1C
Dove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
20K
▲ 0.0%vs. prior month
$258.2K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
B001E0T740
Dr. Bronner's Pure-Castile Magic Bar Soap - Made with Regenerative Organic Certified Oils - For Face, Body, Hair- Gentle on Sensitive Skin - Vegan Soap Bars for Men & Women - Lavender, 2 Pack, 5oz
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B004OCGZWW
Cetaphil Gentle Cleansing Bar Soap, Sensitive & Dry Skin, 4.5oz, 3ct | Dermatologist Recommended, Fragrance-Free, Non-Comedogenic, Hypoallergenic, Eczema-Prone Skin, Mild Daily Cleanser, 3 Bars
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B00HV8TWNA
Olay Beauty Bar, Ultra Moisture,10x More Moisturizers, Nourishing Conditioners, Smooth & Gentle on Skin, Vitamin B3 Complex, For All Skin Types, Shea Butter Scent, 3.17 oz, (Pack of 12)
10K
▼ 50.0%vs. prior month
$119.4K
latest month
12-month trend
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Best Lever 2000 Bar Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing lever 2000 bar soap brand in July 2026, moving 40,000 units across 2 ASINs for 30.8% of Top 10 volume. DOVE MEN + CARE follows with 20,000 units (15.4%), ahead of Dr. Bronner's on 10,000 units (7.7%).
Volume is spread across 9 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
30.8%
Units
40K
Revenue
$491.6K
Avg. price
$11.98
B0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
DOVE MEN + CARE
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.7·14.5K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Dr. Bronner's
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B001E0T740
$9.99·★4.8·6.2K revsDr. Bronner's Pure-Castile Magic Bar Soap - Made with Regenerative Organic Certified Oils - For Face, Body, Hair- Gentle on Sensitive Skin - Vegan Soap Bars for Men & Women - Lavender, 2 Pack, 5oz
Units sold10K
Trending Lever 2000 Bar Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GNP1CMWZ booked 10K units at $13.99, with ▲ 42.9% MoM change. On the growth side, B0097PF0VI leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0H3K8VN7Z close behind at ▲ 328.6% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GNP1CMWZ
Kitsch Rosemary & Biotin Shampoo Bar Soap for Hair Growth - 3.5 oz | Strengthening, Thickening & Volumizing Hair Shampoo for Women and Men - Free of Paraben, Sulfate & Silicone - Made in USA
Price
$13.99
Rating
4.5
Reviews
11.2K
Latest month sales
B0097PF0VI
Zest 8-Bar Bath Size Soap, Aqua, 4 Ounce per bar, 8 bars, 32 Ounce
Price
$6.18
Rating
4.6
Reviews
6K
Latest month sales
B0H3K8VN7Z
KAORI Original Persimmon Soap Eliminates The Stubborn Aging Odor That Regular Soap Can'T Remove.
Unlock to view ASIN details and product titles
Price
$14.99
Rating
3.9
Reviews
117
Latest month sales
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