Aveeno Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aveeno sales on Amazon US totaled 486,000 units in July 2026 (▼ 18.9% vs. the prior month), generating an estimated $5,952,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.2% of unit volume and 38.9% of revenue, while a typical listing is priced at $12.56. The keyword itself pulled 38,381 Amazon queries over the same period (▼ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the aveeno Top 50 moved 5,602,450 units and $66,867,338 in cumulative sales — an average of 466,871 units and $5,572,278 per month. Monthly throughput topped out at 599,000 units in June 2026 and dipped to 309,050 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Aveeno Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
486K
▼ 18.9% MoM
Monthly Revenue 2026/07
$6M
▼ 15.2% MoM
Top 10 Market Share 2026/07
43.2%
Aveeno Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aveeno listing on Amazon US in July 2026 is ASIN B001459IEE (Brand: Aveeno), which sold 30,000 units at $9.62 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 210,000 units and $2,313,500 in July 2026 — 43.2% of unit volume and 38.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aveeno' on Amazon
July 2026
Is 43.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B0000536EY
Aveeno Therapeutic Shave Gel for Women & Men, Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E, Helps Prevent Razor Bumps & Skin Irritation, Soothes Dry Skin, Fragrance-Free, 7 Oz
30K
▼ 40.0%vs. prior month
$132.9K
latest month
12-month trend
B01MT3PG83
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
30K
▲ 0.0%vs. prior month
$389.1K
latest month
12-month trend
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B07FD24RTR
Aveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
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Best Aveeno Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Aveeno is the best-performing aveeno brand in July 2026, moving 170,000 units across 8 ASINs for 81.0% of Top 10 volume. Aveeno Baby follows with 40,000 units (19.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.92 to $15.22, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aveeno
8 ASINs in Top 10
81.0%
Units
170K
Revenue
$1.7M
Avg. price
$9.92
B001459IEE
$9.62·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30KB0000536EY
$3.78·★4.7·27.2K revsAveeno Therapeutic Shave Gel for Women & Men, Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E, Helps Prevent Razor Bumps & Skin Irritation, Soothes Dry Skin, Fragrance-Free, 7 Oz
Units sold30KB01MT3PG83
$12.97·★4.7·13.2K revsAveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Units sold30KB075X2KL5C
$12.97·★4.6·40.8K revsAveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Units sold20KB07FD24RTR
$12.97·★4.7·12.8K revsAveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
Units sold20KB08D43LHYP
$8.97·★4.6·26.8K revsAveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
Units sold20KB0000632EN
$8.12·★4.6·39.7K revsAveeno Positively Radiant Skin Brightening Daily Face Wash Scrub, 5 oz | Daily Face Scrub, Gentle with Moisture-Rich Soy Extract, Helps Improve Skin Tone & Texture, Oil & Soap-Free, Hypoallergenic
Units sold10KB0013OJUY4
$9.97·★4.7·31.9K revsAveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Units sold10K
Aveeno Baby
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$609K
Avg. price
$15.22
B07NSBTZ22
$19.47·★4.8·37.4K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20K
Trending Aveeno Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0013OJUY4 booked 10K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B01C8BR0CO leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0BLZLRXY6 close behind at ▲ 33.3% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0013OJUY4
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Price
$9.97
Rating
4.7
Reviews
31.9K
Latest month sales
B01C8BR0CO
Aveeno Baby Calming Comfort Bath & Body Lotion Set, 2 Items | Soothing Baby Wash & Body Lotion, Lavender & Vanilla Scent, Formulated with Oat Extract, Helps Calm Baby Before Bedtime
Price
$16.98
Rating
4.8
Reviews
10.9K
Latest month sales
B0BLZLRXY6
Aveeno Kids Hydrating Hair Detangler Spray, 10 fl. oz | Quickly Detangles Hair, Oat Extract, Tear-Free, Gentle on Sensitive Skin & Scalp
Unlock to view ASIN details and product titles
Price
$8.89
Rating
4.6
Reviews
2.7K
Latest month sales
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