Vaseline Cocoa Radiant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vaseline Cocoa Radiant sales on Amazon US totaled 409,000 units in July 2026 (▼ 23.1% vs. the prior month), generating an estimated $4,828,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.8% of unit volume and 53.6% of revenue, while a typical listing is priced at $12.04. The keyword itself pulled 69,289 Amazon queries over the same period (▼ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the vaseline cocoa radiant Top 50 moved 5,004,800 units and $54,650,563 in cumulative sales — an average of 417,067 units and $4,554,214 per month. Monthly throughput topped out at 531,850 units in June 2026 and dipped to 280,600 in May 2026, leaving the latest reading 19.7% higher than August 2025.
Vaseline Cocoa Radiant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
409K
▼ 23.1% MoM
Monthly Revenue 2026/07
$4.8M
▼ 23.6% MoM
Top 10 Market Share 2026/07
53.8%
Vaseline Cocoa Radiant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vaseline cocoa radiant listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.12 apiece — equal to 24.4% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $2,587,700 in July 2026 — 53.8% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vaseline Cocoa Radiant' on Amazon
July 2026
Is 53.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B0FG8K9QYK
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
20K
▲ 0.0%vs. prior month
$699.8K
latest month
12-month trend
B0CXF7PXCF
Naturium The Glow Getter Multi-Oil Body Butter, 7.7 fl oz | Nourishing Whipped Moisturizer, Oil Infused Formula with Shea Butter, Glycerin & Squalane, Deep Hydration for All Skin Types
20K
▲ 0.0%vs. prior month
$346.2K
latest month
12-month trend
B09QP658PT
eos Shea Better Hand Cream - Vanilla Cashmere Hand Lotion | Instant Hydration + Lasting Protection | 2.5 oz
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0FD8W456T
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with peachy shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
10K
▼ 75.0%vs. prior month
$86.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vaseline Cocoa Radiant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing vaseline cocoa radiant brand in July 2026, moving 110,000 units across 2 ASINs for 50.0% of Top 10 volume. Jergens follows with 20,000 units (9.1%), ahead of GODA on 20,000 units (9.1%).
With 8 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.54 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
2 ASINs in Top 10
50.0%
Units
110K
Revenue
$979K
Avg. price
$6.54
B08KT2Z93D
$9.12·★4.7·73.7K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100KB09QP658PT
$3.97·★4.7·20.2K revseos Shea Better Hand Cream - Vanilla Cashmere Hand Lotion | Instant Hydration + Lasting Protection | 2.5 oz
Units sold10K
Jergens
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$215.8K
Avg. price
$10.40
B0034F9K36
$10.40·★4.8·45.9K revsJergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz
Units sold20K
GODA
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$699.8K
Avg. price
$34.99
B0FG8K9QYK
$34.99·★4.3·3.7K revsGODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
Units sold20K
Trending Vaseline Cocoa Radiant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000056W74 booked 10K units at $7.48, with ▲ 0.0% MoM change. On the growth side, B00I69T9I6 leads positive momentum with ▲ 11900.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Price
$7.48
Rating
4.7
Reviews
28.7K
Latest month sales
B00KTLXB4C
NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid, 16.9 Oz
Price
$6.13
Rating
4.8
Reviews
5.1K
Latest month sales
B00I69T9I6
Vaseline Cocoa Radiant Body Lotion for Dry Skin with Cocoa Butter 32oz | Body moisturizer provides 72HR moisture with Ultra-Hydrating Lipids & Pure Cocoa Butter for a healthy glow, Intensive Care
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.8
Reviews
21.2K
Latest month sales
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