St Ives Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
St Ives Body Wash sales on Amazon US totaled 519,900 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $6,171,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.5% of unit volume and 37.7% of revenue, while a typical listing is priced at $12.20. The keyword itself pulled 20,081 Amazon queries over the same period (▲ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the st ives body wash Top 50 moved 4,320,300 units and $53,048,711 in cumulative sales — an average of 360,025 units and $4,420,726 per month. Monthly throughput topped out at 599,100 units in June 2026 and dipped to 242,600 in May 2026, leaving the latest reading 57.4% higher than August 2025.
St Ives Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
519.9K
▼ 13.2% MoM
Monthly Revenue 2026/07
$6.2M
▼ 12.8% MoM
Top 10 Market Share 2026/07
38.5%
St Ives Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold st ives body wash listing on Amazon US in July 2026 is ASIN B075X2KL5C (Brand: Aveeno), which sold 20,000 units at $12.97 apiece — equal to 3.8% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $2,327,800 in July 2026 — 38.5% of unit volume and 37.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'St Ives Body Wash' on Amazon
July 2026
Is 38.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B0BT1WL6KY
method Body Wash, Simply Nourish, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Made Without Parabens, Notes of Coconut, Rice Milk & Shea Butter
20K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B0G3XN8152
Olay Body Wash for Women, Ultra Moisture, 24/7 Moisture Barrier Repair, Hydrating Formula for Visibly Healthy Soft Skin, Vitamin B3 & Hyaluronic Blend, For All Skin Types, Shea Butter Scent, 35 fl oz
20K
▼ 33.3%vs. prior month
$219K
latest month
12-month trend
B00028EYJ8
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
20K
▼ 33.3%vs. prior month
$340K
latest month
12-month trend
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B07FD24RTR
Aveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
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Best St Ives Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing st ives body wash brand in July 2026, moving 60,000 units across 3 ASINs for 30.0% of Top 10 volume. Aveeno follows with 40,000 units (20.0%), ahead of Olay on 40,000 units (20.0%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.64 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
3 ASINs in Top 10
30.0%
Units
60K
Revenue
$638.2K
Avg. price
$10.64
B073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20KB07ND4W7WR
$10.99·★4.7·3K revsDove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
Units sold20KB0CGYP4GYY
$9.97·★4.7·6K revsDove Serum+ Hydration Body Wash Hyaluronic Acid 6% Hydration Serum, 18.5 oz | Serum-infused moisturizing body wash with 6% hydration serum and hyaluronic acid for dry, dehydrated skin
Units sold20K
Aveeno
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$518.8K
Avg. price
$12.97
B075X2KL5C
$12.97·★4.6·40.8K revsAveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Units sold20KB07FD24RTR
$12.97·★4.7·12.8K revsAveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
Units sold20K
Olay
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$498.4K
Avg. price
$12.47
B0G3XN8152
$10.97·★4.8·9.1K revsOlay Body Wash for Women, Ultra Moisture, 24/7 Moisture Barrier Repair, Hydrating Formula for Visibly Healthy Soft Skin, Vitamin B3 & Hyaluronic Blend, For All Skin Types, Shea Butter Scent, 35 fl oz
Units sold20KB0GSWRFC9L
$13.97·★4.6·11.9K revsOlay Super Serum Body Wash for Extra Dry Skin, 24hr Long Lasting Rich Hydration, 5+ Ingredient Complex for Bright, Even, Firm, & Luminous Skin, with Collagen Peptide, Vitamin C & Shea Butter, 20 fl oz
Units sold20K
Trending St Ives Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CNJ48DND leads positive momentum with ▲ 1900.0% MoM growth on 10K units, with B00MEDUKCE close behind at ▲ 1566.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
B00MEDUKCE
Dove Body Wash Body Wash Refresh Cucumber & Green Tea 30.6 oz, Sulfate Free | Dove Cucumber & Green Tea Body Wash hydrates skin for 24 hours with MicroMoisture technology and a crisp, refreshing scent.
Price
$10.97
Rating
4.7
Reviews
3.8K
Latest month sales
B09GN1YRVP
Irish Spring Body Wash for Men, Original Scent, 887 mL | Face and Body Wash, Men’s Body Wash, Paraben-Free, Moisturizing, Retains Skin's Natural Moisture, Grooming
Unlock to view ASIN details and product titles
Price
$6.94
Rating
4.7
Reviews
27.8K
Latest month sales
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