Dove Soap Bar 12 Pack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Soap Bar 12 Pack sales on Amazon US totaled 570,900 units in July 2026 (▼ 17.6% vs. the prior month), generating an estimated $7,499,621 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.1% of unit volume and 66.1% of revenue, while a typical listing is priced at $14.63. The keyword itself pulled 25,225 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the dove soap bar 12 pack Top 50 moved 5,828,950 units and $73,270,068 in cumulative sales — an average of 485,746 units and $6,105,839 per month. Monthly throughput topped out at 692,900 units in June 2026 and dipped to 323,050 in May 2026, leaving the latest reading 37.7% higher than August 2025.
Dove Soap Bar 12 Pack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
570.9K
▼ 17.6% MoM
Monthly Revenue 2026/07
$7.5M
▼ 12.6% MoM
Top 10 Market Share 2026/07
70.1%
Dove Soap Bar 12 Pack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove soap bar 12 pack listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 17.5% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $4,954,500 in July 2026 — 70.1% of unit volume and 66.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Soap Bar 12 Pack' on Amazon
July 2026
Is 70.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
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Best Dove Soap Bar 12 Pack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dove soap bar 12 pack brand in July 2026, moving 280,000 units across 6 ASINs for 70.0% of Top 10 volume. VALITIC follows with 50,000 units (12.5%), ahead of DOVE MEN + CARE on 50,000 units (12.5%).
With 4 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.97 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
6 ASINs in Top 10
70.0%
Units
280K
Revenue
$3.4M
Avg. price
$12.31
B00MEDOY2G
$10.99·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB001ET7IQK
$12.97·★4.8·18.3K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
Units sold50KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20KB08TLGQW7Q
$11.00·★4.8·2.7K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
VALITIC
1 ASIN in Top 10
12.5%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
DOVE MEN + CARE
2 ASINs in Top 10
12.5%
Units
50K
Revenue
$584.8K
Avg. price
$11.97
B08TKNMW1Z
$10.97·★4.8·3.2K revsDove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
Units sold30KB002TSA90M
$12.97·★4.7·14.5K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Trending Dove Soap Bar 12 Pack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B001O4FYXY leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B003YOON0C close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001O4FYXY
Dove Beauty Bar Soap, Original Pack (4 Soap Bars), 3.17 Oz Ea | Dermatologist-Recommended 3-in-1 Hand, Face & Body Soap for Women & Men with ¼ Moisturizing Cream for Lotion-Soft Skin
Price
$9.98
Rating
4.8
Reviews
3.3K
Latest month sales
B003YOON0C
Dove Beauty Bar Soap Shea Butter 4 Count 3.75 oz | or Nourished, Radiant Skin, Enriches SkinF
Price
$8.97
Rating
4.8
Reviews
30.9K
Latest month sales
B08511Q534
Dove Beauty Bar Soap Sensitive, 24 Bars for Sensitive Skin, 3.75 oz | Fragrance Free and Hypoallergenic
Unlock to view ASIN details and product titles
Price
$31.94
Rating
4.8
Reviews
45.9K
Latest month sales
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