Layrite Natural Matte Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Layrite Natural Matte Cream sales on Amazon US totaled 107,400 units in July 2026 (▼ 16.0% vs. the prior month), generating an estimated $2,112,550 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.5% of unit volume and 58.5% of revenue, while a typical listing is priced at $20.81. The keyword itself pulled 21,460 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the layrite natural matte cream Top 50 moved 1,192,650 units and $23,977,185 in cumulative sales — an average of 99,388 units and $1,998,099 per month. Monthly throughput topped out at 127,800 units in June 2026 and dipped to 65,350 in May 2026, leaving the latest reading 16.5% higher than August 2025.
Layrite Natural Matte Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
107.4K
▼ 16.0% MoM
Monthly Revenue 2026/07
$2.1M
▼ 15.8% MoM
Top 10 Market Share 2026/07
60.5%
Layrite Natural Matte Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold layrite natural matte cream listing on Amazon US in July 2026 is ASIN B08DBHTXGW (Brand: STMNT), which sold 10,000 units at $24.95 apiece — equal to 9.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 65,000 units and $1,235,570 in July 2026 — 60.5% of unit volume and 58.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Layrite Natural Matte Cream' on Amazon
July 2026
Is 60.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B01GIW9842
Layrite Natural Matte Cream, Basic, White, Mild Cream Soda, 4.25 Ounce
9K
▲ 0.0%vs. prior month
$220.5K
latest month
12-month trend
B0CP2WC2VK
Highland Glacial Cream - Hair Styling Cream- Smooths, Hydrates, De-Frizzes, Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
8K
▼ 20.0%vs. prior month
$239.9K
latest month
12-month trend
B0CTK4CS8P
CNNY Men's Hair Styling Clay 3.53 oz, Firm Hold, Matte Finish, Hair Clay with Natural Ingredients, Add Volume & Texture, Premium Men’s Hair Type
7K
▼ 12.5%vs. prior month
$55.9K
latest month
12-month trend
B000UPO54M
Tea Tree Shaping Cream, Hair Styling Cream, Long-Lasting Hold, Matte Finish, For All Hair Types
7K
▼ 12.5%vs. prior month
$184.2K
latest month
12-month trend
B000GG16QA
BRYLCREEM 3-in-1 Original High Shine Hair Cream, 3-in-1, 5.5 Fl Oz | High-shine hair cream with light hold for men. Alcohol-free formula conditions & styles without stickiness. Dime-sized amount
6K
▲ 0.0%vs. prior month
$43.4K
latest month
12-month trend
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Best Layrite Natural Matte Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
STMNT is the best-performing layrite natural matte cream brand in July 2026, moving 10,000 units across 1 ASIN for 15.4% of Top 10 volume. Layrite follows with 9,000 units (13.8%), ahead of Highland on 8,000 units (12.3%).
Volume is spread across 10 brands, with the top three holding 41.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.50 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
STMNT
1 ASIN in Top 10
15.4%
Units
10K
Revenue
$249.5K
Avg. price
$24.95
B08DBHTXGW
$24.95·★4.5·3K revsSTMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
Units sold10K
Layrite
1 ASIN in Top 10
13.8%
Units
9K
Revenue
$220.5K
Avg. price
$24.50
B01GIW9842
$24.50·★4.7·9.3K revsLayrite Natural Matte Cream, Basic, White, Mild Cream Soda, 4.25 Ounce
Units sold9K
Highland
1 ASIN in Top 10
12.3%
Units
8K
Revenue
$239.9K
Avg. price
$29.99
B0CP2WC2VK
$29.99·★4.0·970 revsHighland Glacial Cream - Hair Styling Cream- Smooths, Hydrates, De-Frizzes, Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
Units sold8K
Trending Layrite Natural Matte Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0736VZMM1 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B007XL4ZPA close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0736VZMM1
Layrite Deluxe Cement Hair Clay, 1.5 Ounce
Price
$12.50
Rating
4.5
Reviews
604
Latest month sales
B007XL4ZPA
Blind Barber 90 Proof Hair Pomade for Men - Strong Hold, Natural Finish - Water-Based, Matte Pomade for Men with Hops & Tonka Bean - Free of Greasy Oils, Easy to Use - (2.5 Oz)
Price
$20.40
Rating
4.4
Reviews
971
Latest month sales
B01LXGGO5E
Layrite Cement Hair Clay, 4.25 Ounce
Unlock to view ASIN details and product titles
Price
$27.00
Rating
4.6
Reviews
7.1K
Latest month sales
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