Based Clay Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

BASED BODYWORKS is the best-performing based clay brand in July 2026, moving 37,000 units across 3 ASINs for 33.9% of Top 10 volume. Crayola follows with 20,000 units (18.3%), ahead of BlackMask on 17,000 units (15.6%).

With 7 brands splitting the Top 10 and 67.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.24 to $20.65, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DLJJMY9D booked 7K units at $25.00, with ▲ 40.0% MoM change. On the growth side, B009C98Q6K leads positive momentum with ▲ 233.3% MoM growth on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.