Aunt Jackies Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aunt Jackies Hair Products sales on Amazon US totaled 179,800 units in July 2026 (▼ 14.4% vs. the prior month), generating an estimated $2,173,852 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.8% of unit volume and 57.0% of revenue, while a typical listing is priced at $12.44. The keyword itself pulled 31,799 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the aunt jackies hair products Top 50 moved 2,077,600 units and $24,411,095 in cumulative sales — an average of 173,133 units and $2,034,258 per month. Monthly throughput topped out at 210,100 units in June 2026 and dipped to 98,200 in May 2026, leaving the latest reading 2.0% higher than August 2025.
Aunt Jackies Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
179.8K
▼ 14.4% MoM
Monthly Revenue 2026/07
$2.2M
▼ 15.1% MoM
Top 10 Market Share 2026/07
62.8%
Aunt Jackies Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aunt jackies hair products listing on Amazon US in July 2026 is ASIN B07N7PK9QK (Brand: Mielle Organics), which sold 40,000 units at $9.94 apiece — equal to 22.2% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 113,000 units and $1,238,180 in July 2026 — 62.8% of unit volume and 57.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aunt Jackies Hair Products' on Amazon
July 2026
Is 62.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
B075PTHVKN
Mielle Organics Pomegranate & Honey Leave-In Conditioner, 12 Fl Oz | Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine
10K
▲ 0.0%vs. prior month
$129.5K
latest month
12-month trend
B01LTIAUAG
Cantu Argan Oil Leave in Conditioning Repair Cream, 16 Ounce
9K
▲ 28.6%vs. prior month
$53.6K
latest month
12-month trend
B00MKCMDMY
Aunt Jackie's Flaxseed Recipes Don't Shrink Elongating Hair Curling Gel for Natural Curls, Coils and Waves, Helps Prevent Dryness and Flaking, 15 oz
8K
▲ 0.0%vs. prior month
$55.9K
latest month
12-month trend
B00XXO2K4O
Mizani 25 Benefit Miracle Milk - Leave in Conditioner for Curly Hair, With Coconut Oil, Curl Detangler Spray, Anti Frizz Heat Protectant, No Drying Alcohols, Paraben-Free
8K
▼ 20.0%vs. prior month
$212K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Aunt Jackies Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mielle Organics is the best-performing aunt jackies hair products brand in July 2026, moving 50,000 units across 2 ASINs for 44.2% of Top 10 volume. Aunt Jackie's follows with 25,000 units (22.1%), ahead of Cantu on 9,000 units (8.0%).
With 7 brands splitting the Top 10 and 74.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $11.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mielle Organics
2 ASINs in Top 10
44.2%
Units
50K
Revenue
$514.7K
Avg. price
$11.44
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40KB075PTHVKN
$12.94·★4.6·16K revsMielle Organics Pomegranate & Honey Leave-In Conditioner, 12 Fl Oz | Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine
Units sold10K
Aunt Jackie's
3 ASINs in Top 10
22.1%
Units
25K
Revenue
$174.6K
Avg. price
$6.97
B00OVQUQHG
$6.97·★4.4·29.5K revsAunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
Units sold10KB00MKCMDMY
$6.97·★4.4·21.8K revsAunt Jackie's Flaxseed Recipes Don't Shrink Elongating Hair Curling Gel for Natural Curls, Coils and Waves, Helps Prevent Dryness and Flaking, 15 oz
Units sold8KB00O82IGRK
$6.97·★4.5·17.7K revsAunt Jackie's Curls and Coils Quench Moisture Intensive Leave-In Hair Conditioner for Natural Curls, Coils and Waves, Enriched with Shea Butter, 12 oz
Units sold7K
Cantu
1 ASIN in Top 10
8.0%
Units
9K
Revenue
$53.6K
Avg. price
$5.97
B01LTIAUAG
$5.97·★4.6·16.5K revsCantu Argan Oil Leave in Conditioning Repair Cream, 16 Ounce
Units sold9K
Trending Aunt Jackies Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B008R40C22 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0CXFDQZKF close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008R40C22
Aunt Jackie's Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls, Coils and Waves, Enriched with Shea Butter, 12 oz
Price
$6.74
Rating
4.5
Reviews
11K
Latest month sales
B0CXFDQZKF
The Doux DEAR MAMA Moisture Milk, Leave-In Conditioner & Detangler, 8 oz | Infused with Aloe & Pineapple to Hydrate, Refresh & Deeply Condition Curls, For Natural Hair Care, Silicone-Free
Price
$14.97
Rating
4.5
Reviews
209
Latest month sales
B0DLGRHWHK
Aunt Jackie's Braid + Twist Collection Scratch Free Zone Itch & Tension Treatment Serum – Relieve Dry, Itchy Scalp with Witch Hazel, Biotin, and Honey – 4 fl oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
487
Latest month sales
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