Laneige Lip Sleeping Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Laneige Lip Sleeping Mask sales on Amazon US totaled 189,800 units in July 2026 (▼ 59.8% vs. the prior month), generating an estimated $2,977,608 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 51.5% of revenue, while a typical listing is priced at $17.25. The keyword itself pulled 13,537 Amazon queries over the same period (▼ 45.8% MoM).
Zooming out to the 12-month window ending July 2026, the laneige lip sleeping mask Top 50 moved 3,298,400 units and $52,370,497 in cumulative sales — an average of 274,867 units and $4,364,208 per month. Monthly throughput topped out at 548,700 units in December 2025 and dipped to 137,750 in September 2025, leaving the latest reading 21.6% higher than August 2025.
Laneige Lip Sleeping Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
189.8K
▼ 59.8% MoM
Monthly Revenue 2026/07
$3M
▼ 63.7% MoM
Top 10 Market Share 2026/07
60.1%
Laneige Lip Sleeping Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold laneige lip sleeping mask listing on Amazon US in July 2026 is ASIN B06XDCPYYL (Brand: Aquaphor), which sold 40,000 units at $5.99 apiece — equal to 21.1% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $1,534,760 in July 2026 — 60.1% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Laneige Lip Sleeping Mask' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XDCPYYL
Aquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
40K
▼ 33.3%vs. prior month
$320.4K
latest month
12-month trend
B07MSG1HPK
La Roche-Posay Cicaplast Lip Balm B5, Hydrating Lip Treatment, Shea Butter | Lip repair treatment for dry, cracked lips. Moisturizes, repairs & protects. Fragrance free with shea butter.
10K
▲ 0.0%vs. prior month
$98.2K
latest month
12-month trend
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B07DY2QRF6
LANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
9K
▼ 90.0%vs. prior month
$171K
latest month
12-month trend
B0FFH7NHSF
Kitsch Contour Satin Sleep Mask | Eye Masks for Sleep - Blush | Softer Than Silk Sleep Mask, Blindfold Sleep Masks for Women & Men, No Eye Pressure, Lightweight Eye Mask, Travel Essentials
8K
▲ 14.3%vs. prior month
$170.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Laneige Lip Sleeping Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing laneige lip sleeping mask brand in July 2026, moving 40,000 units across 1 ASIN for 35.1% of Top 10 volume. LANEIGE follows with 19,000 units (16.7%), ahead of La Roche-Posay on 10,000 units (8.8%).
With 9 brands splitting the Top 10 and 60.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $17.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
1 ASIN in Top 10
35.1%
Units
40K
Revenue
$320.4K
Avg. price
$5.99
B06XDCPYYL
$5.99·★4.8·16.3K revsAquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
Units sold40K
LANEIGE
2 ASINs in Top 10
16.7%
Units
19K
Revenue
$404.8K
Avg. price
$17.73
B07XXPHQZK
$18.36·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
Units sold10KB07DY2QRF6
$17.10·★4.7·34.5K revsLANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
Units sold9K
La Roche-Posay
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$98.2K
Avg. price
$9.99
B07MSG1HPK
$9.99·★4.4·8.3K revsLa Roche-Posay Cicaplast Lip Balm B5, Hydrating Lip Treatment, Shea Butter | Lip repair treatment for dry, cracked lips. Moisturizes, repairs & protects. Fragrance free with shea butter.
Units sold10K
Trending Laneige Lip Sleeping Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FFH7NHSF booked 8K units at $23.99, with ▲ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FFH7NHSF
Kitsch Contour Satin Sleep Mask | Eye Masks for Sleep - Blush | Softer Than Silk Sleep Mask, Blindfold Sleep Masks for Women & Men, No Eye Pressure, Lightweight Eye Mask, Travel Essentials
Price
$23.99
Rating
4.2
Reviews
416
Latest month sales
B01MRH7MR4
Burt's Bees Lip Balm, Classic Flavor Pack, 0.15 oz., 4 Tubes | Four Flavors, Lip Moisturizer with Beeswax, Tint-Free, Natural Origin Conditioning Treatment, Easy to Take Anywhere
Price
$9.99
Rating
4.8
Reviews
121.5K
Latest month sales
B0FTZCWGSK
The Ordinary PHA 5% Exfoliating Lip Serum, Hydrating Overnight Lip Exfoliator Treatment, 0.5 Fl Oz
Unlock to view ASIN details and product titles
Price
$8.50
Rating
4.3
Reviews
1.6K
Latest month sales
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