Burts Bees Lip Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Burts Bees Lip Balm sales on Amazon US totaled 125,400 units in July 2026 (▼ 19.5% vs. the prior month), generating an estimated $1,297,410 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 62.1% of revenue, while a typical listing is priced at $10.52. The keyword itself pulled 123,218 Amazon queries over the same period (▲ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the burts bees lip balm Top 50 moved 2,112,100 units and $20,807,196 in cumulative sales — an average of 176,008 units and $1,733,933 per month. Monthly throughput topped out at 434,350 units in December 2025 and dipped to 84,000 in May 2026, leaving the latest reading 16.9% higher than August 2025.
Burts Bees Lip Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
125.4K
▼ 19.5% MoM
Monthly Revenue 2026/07
$1.3M
▼ 21.3% MoM
Top 10 Market Share 2026/07
62.2%
Burts Bees Lip Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold burts bees lip balm listing on Amazon US in July 2026 is ASIN B0054LHI5A (Brand: Burt's Bees), which sold 30,000 units at $10.48 apiece — equal to 23.9% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $806,270 in July 2026 — 62.2% of unit volume and 62.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Burts Bees Lip Balm' on Amazon
July 2026
Is 62.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0054LHI5A
Burt's Bees 100% Natural Moisturizing Lip Balm (Original Beeswax)
30K
▼ 25.0%vs. prior month
$314.4K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
B01MRH7MR4
Burt's Bees Lip Balm, Classic Flavor Pack, 0.15 oz., 4 Tubes | Four Flavors, Lip Moisturizer with Beeswax, Tint-Free, Natural Origin Conditioning Treatment, Easy to Take Anywhere
7K
▼ 22.2%vs. prior month
$72.9K
latest month
12-month trend
B0DKF34N9R
Burt's Bees Lip Shimmer Nude Collection, Tinted Lip Balm, 0.09 oz., 3 Tubes | Moisturizing for All Day Hydration, Natural Glowy Pigmented Finish, Buildable Color, 3 Warm Shades
6K
▼ 25.0%vs. prior month
$72.5K
latest month
12-month trend
B01N2UBGQJ
Burt's Bees Lip Balm - Vanilla Bean, Lip Moisturizer With Responsibly Sourced Beeswax, Tint-Free, Natural Origin Conditioning Treatment, 2 Tubes, 0.15 oz.
5K
▼ 16.7%vs. prior month
$29.6K
latest month
12-month trend
B078JD3TFP
Burt's Bees Original Overnight Intensive Lip Treatment, Moisturizing, Restorative, Reduces Fine Lines, Vitamin E, Ceramides Oils, Natural Origin Lip Care, 0.25 Oz. | Moisturizing and Restorative, Reduces Fine Lines, Vitamin E, Ceramides Oils, 100 Percent Natural Origin Lip Care
5K
▼ 16.7%vs. prior month
$33.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Burts Bees Lip Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B010P2LNTO booked 4K units at $8.29, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B010P2LNTO
Burt's Bees Medicated Lip Balm, 0.15 oz., 2 Tubes | Moisturizing Lip Care for Dry Chapped Lips, Medicated with Menthol & Eucalyptus, 100 Percent Natural Origin
Price
$8.29
Rating
4.8
Reviews
49K
Latest month sales
B0D325WRFD
Burt's Bees Lip Balm, Original Beeswax, 0.15 oz., 12 Tubes | Lip Moisturizer with Beeswax, Tint-Free, 100 Percent Natural Origin Conditioning Treatment, Easy to Take Anywhere
Price
$25.99
Rating
4.8
Reviews
118.3K
Latest month sales
B00076TOUO
Burt's Bees Lip Balm - Original Beeswax, Lip Moisturizer With Responsibly Sourced Beeswax, Tint-Free, Natural Origin Conditioning Treatment, 2 Tubes, 0.15 oz. | Lip Moisturizer with Beeswax, Tint-Free, 100 Percent Natural Origin Conditioning Treatment, Easy to Take Anywhere
Unlock to view ASIN details and product titles
Price
$6.79
Rating
4.8
Reviews
49K
Latest month sales
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