Lip Balm Bulk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lip Balm Bulk sales on Amazon US totaled 501,000 units in July 2026 (▼ 33.9% vs. the prior month), generating an estimated $6,183,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 60.8% of revenue, while a typical listing is priced at $11.67. The keyword itself pulled 30,753 Amazon queries over the same period (▲ 18.4% MoM).
Zooming out to the 12-month window ending July 2026, the lip balm bulk Top 50 moved 7,179,400 units and $77,985,840 in cumulative sales — an average of 598,283 units and $6,498,820 per month. Monthly throughput topped out at 1,152,000 units in December 2025 and dipped to 311,000 in May 2026, leaving the latest reading 37.6% higher than August 2025.
Lip Balm Bulk Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
501K
▼ 33.9% MoM
Monthly Revenue 2026/07
$6.2M
▼ 39.8% MoM
Top 10 Market Share 2026/07
59.9%
Lip Balm Bulk Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lip balm bulk listing on Amazon US in July 2026 is ASIN B0GHMZXX8Y (Brand: medicube), which sold 90,000 units at $19.90 apiece — equal to 18.0% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $3,759,800 in July 2026 — 59.9% of unit volume and 60.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lip Balm Bulk' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B06XDCPYYL
Aquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
40K
▼ 33.3%vs. prior month
$320.4K
latest month
12-month trend
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0054LHI5A
Burt's Bees 100% Natural Moisturizing Lip Balm (Original Beeswax)
30K
▼ 25.0%vs. prior month
$314.4K
latest month
12-month trend
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
30K
▼ 25.0%vs. prior month
$293.1K
latest month
12-month trend
B0044B4HSM
Blistex Medicated Lip Balm SPF 15, 24 Hr Moisture, 0.15 oz, 3 Count | Easy glide formula to soothe irritated lips, seals in lip moisture to help prevent lip dryness & chapping, SPF 15
20K
▼ 33.3%vs. prior month
$85.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lip Balm Bulk Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing lip balm bulk brand in July 2026, moving 90,000 units across 1 ASIN for 30.0% of Top 10 volume. Aquaphor follows with 90,000 units (30.0%), ahead of Clinique on 30,000 units (10.0%).
With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.24 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
1 ASIN in Top 10
30.0%
Units
90K
Revenue
$1.7M
Avg. price
$19.90
B0GHMZXX8Y
$19.90·★3.8·2.2K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90K
Aquaphor
3 ASINs in Top 10
30.0%
Units
90K
Revenue
$779.3K
Avg. price
$7.24
B06XDCPYYL
$5.99·★4.8·16.3K revsAquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
Units sold40KB09RYRCXKM
$9.74·★4.8·16.2K revsAquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Units sold30KB07SRRLVQ1
$5.99·★4.6·28.2K revsAquaphor Lip Repair Stick, Moisturizing Lip Balm Pack, Relieves Dryness, 0.17 Oz Stick, Pack of 2
Units sold20K
Clinique
1 ASIN in Top 10
10.0%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
Trending Lip Balm Bulk Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00C2IVGSS booked 10K units at $9.98, with ▲ 0.0% MoM change. On the growth side, B09N7XD1JY leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0C65TFRQC close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00C2IVGSS
Vaseline Lip Therapy Advanced Healing Lip Moisturizer 3-Pack, 0.35 Oz Ea | #1 Dermatologist-Recommended Skin Protectant, Healing Ointment for Soothing Dry, Chapped Lips | Travel Essentials
Price
$9.98
Rating
4.6
Reviews
2.7K
Latest month sales
B09N7XD1JY
Lip Smacker Original & Best Party Pack - 10 Moisturizing Lip Balms, Classic Flavors, Hydrating & Protecting - Cruelty-Free- Oatmeal Cookie
Price
$10.99
Rating
4.8
Reviews
40.4K
Latest month sales
B0C65TFRQC
AZEN 30 Pack Lip Balm, Natural Lip Balm Bulk, Lip Care Product, Moisturizing Lip Balms for dry cracked lips - 10 Flavors
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.6
Reviews
2.8K
Latest month sales
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