Korean Moisturizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Korean Moisturizer sales on Amazon US totaled 1,248,000 units in July 2026 (▼ 38.7% vs. the prior month), generating an estimated $27,636,470 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 53.3% of revenue, while a typical listing is priced at $21.80. The keyword itself pulled 35,507 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the korean moisturizer Top 50 moved 13,176,600 units and $281,551,716 in cumulative sales — an average of 1,098,050 units and $23,462,643 per month. Monthly throughput topped out at 2,036,000 units in June 2026 and dipped to 626,000 in August 2025, leaving the latest reading 99.4% higher than August 2025.
Korean Moisturizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 38.7% MoM
Monthly Revenue 2026/07
$27.6M
▼ 36.9% MoM
Top 10 Market Share 2026/07
54.5%
Korean Moisturizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold korean moisturizer listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 680,000 units and $14,723,500 in July 2026 — 54.5% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Korean Moisturizer' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
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Best Korean Moisturizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing korean moisturizer brand in July 2026, moving 120,000 units across 2 ASINs for 17.6% of Top 10 volume. La Roche-Posay follows with 100,000 units (14.7%), ahead of BIODANCE on 100,000 units (14.7%).
Volume is spread across 8 brands, with the top three holding 47.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.00 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
2 ASINs in Top 10
17.6%
Units
120K
Revenue
$2.7M
Avg. price
$19.01
B0DBF65JYY
$15.12·★4.6·21K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70KB0GVQ6NYR3
$22.90·★4.4·485 revsmedicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
Units sold50K
La Roche-Posay
1 ASIN in Top 10
14.7%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·80.5K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
BIODANCE
1 ASIN in Top 10
14.7%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·46.1K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
Trending Korean Moisturizer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BBSP2JNQ booked 50K units at $19.98, with ▼ 16.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Price
$19.98
Rating
4.4
Reviews
37.1K
Latest month sales
B0GVQ6NYR3
medicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
Price
$22.90
Rating
4.4
Reviews
485
Latest month sales
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