Face Towels Disposable Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Towels Disposable sales on Amazon US totaled 453,000 units in July 2026 (▼ 20.4% vs. the prior month), generating an estimated $7,107,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 65.8% of revenue, while a typical listing is priced at $15.91. The keyword itself pulled 155,727 Amazon queries over the same period (▲ 28.0% MoM).
Zooming out to the 12-month window ending July 2026, the face towels disposable Top 50 moved 5,104,050 units and $83,106,305 in cumulative sales — an average of 425,338 units and $6,925,525 per month. Monthly throughput topped out at 569,000 units in June 2026 and dipped to 308,300 in May 2026, leaving the latest reading 19.3% higher than August 2025.
Face Towels Disposable Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
453K
▼ 20.4% MoM
Monthly Revenue 2026/07
$7.1M
▼ 24.8% MoM
Top 10 Market Share 2026/07
61.8%
Face Towels Disposable Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face towels disposable listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 22.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $4,679,200 in July 2026 — 61.8% of unit volume and 65.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Towels Disposable' on Amazon
July 2026
![Clean Skin Club Clean² Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads, Unique Triple Layers, Textured & Ultra Soft Side, Organic Disposable Cotton, Pair with Makeup Remover (ASIN B0B3NHT4J8), rank #6 by monthly sales volume for 'Face Towels Disposable' on Amazon](https://m.media-amazon.com/images/I/61UBlRhJ9ZL._AC_UY512_.jpg)
Is 61.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00BFUSDO4
Kleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary | 6 Boxes, 60 Tissues per Box
50K
▲ 0.0%vs. prior month
$850.5K
latest month
12-month trend
B0F4GPMC2M
Reduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
30K
▼ 62.5%vs. prior month
$538.5K
latest month
12-month trend
B0F8P3GXXH
Cliganic Clean Face Towels XL, Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Feel Fresh & Radiant, Hygienic Towelettes, for All Skin Types (50 Ct)
20K
▲ 0.0%vs. prior month
$190.8K
latest month
12-month trend
B0812B1FMQ
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
20K
▼ 33.3%vs. prior month
$718K
latest month
12-month trend
B0B3NHT4J8
Clean Skin Club Clean² Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads, Unique Triple Layers, Textured & Ultra Soft Side, Organic Disposable Cotton, Pair with Makeup Remover
20K
▲ 0.0%vs. prior month
$159K
latest month
12-month trend
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Best Face Towels Disposable Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing face towels disposable brand in July 2026, moving 170,000 units across 4 ASINs for 60.7% of Top 10 volume. Kleenex follows with 50,000 units (17.9%), ahead of Cliganic on 20,000 units (7.1%).
With 6 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $19.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
4 ASINs in Top 10
60.7%
Units
170K
Revenue
$3.2M
Avg. price
$19.94
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.5·5.9K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30KB0812B1FMQ
$35.90·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
Units sold20KB0B3NHT4J8
$7.95·★4.7·7.3K revsClean Skin Club Clean² Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads, Unique Triple Layers, Textured & Ultra Soft Side, Organic Disposable Cotton, Pair with Makeup Remover
Units sold20K
Kleenex
1 ASIN in Top 10
17.9%
Units
50K
Revenue
$850.5K
Avg. price
$17.69
B00BFUSDO4
$17.69·★4.8·28K revsKleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary | 6 Boxes, 60 Tissues per Box
Units sold50K
Cliganic
1 ASIN in Top 10
7.1%
Units
20K
Revenue
$190.8K
Avg. price
$9.99
B0F8P3GXXH
$9.99·★4.7·2.5K revsCliganic Clean Face Towels XL, Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Feel Fresh & Radiant, Hygienic Towelettes, for All Skin Types (50 Ct)
Units sold20K
Trending Face Towels Disposable Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BN393YV1 leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0F8P1MZS9 close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BN393YV1
HOMEXCEL Face Towels, Disposable Face Towelette Ultra Soft & Absorbent | Biodegradable Makeup Remover Dry Wipes, Facial Wash Cloth for All Skin, Lint-Free for Skincare & Cleansing, 100 Count (2 Box)
Price
$9.99
Rating
4.4
Reviews
3.4K
Latest month sales
B0F8P1MZS9
Cliganic Clean Face Towels XL, Multi-Pack (100 Count), Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Hygienic Towelettes, for All Skin Types
Price
$17.99
Rating
4.7
Reviews
2.5K
Latest month sales
B0DKS8T33R
AIDEA Face Towels Disposable-100Ct (2 Box), Face Cloths for Sensitive Skin | Clean Facial Towelettes, Facial Cleansing Wipes for Makeup Removing, Nursing, Travel, Dry Wipes
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.4
Reviews
2.5K
Latest month sales
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