Purito Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purito sales on Amazon US totaled 874,000 units in July 2026 (▼ 33.8% vs. the prior month), generating an estimated $16,865,210 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 63.7% of revenue, while a typical listing is priced at $18.82. The keyword itself pulled 49,544 Amazon queries over the same period (▼ 13.9% MoM).
Zooming out to the 12-month window ending July 2026, the purito Top 50 moved 6,845,200 units and $128,494,303 in cumulative sales — an average of 570,433 units and $10,707,859 per month. Monthly throughput topped out at 1,321,000 units in June 2026 and dipped to 229,000 in August 2025, leaving the latest reading 281.7% higher than August 2025.
Purito Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
874K
▼ 33.8% MoM
Monthly Revenue 2026/07
$16.9M
▼ 33.2% MoM
Top 10 Market Share 2026/07
61.8%
Purito Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purito listing on Amazon US in July 2026 is ASIN B0DG4WXBCF (Brand: MEDITHERAPY), which sold 100,000 units at $17.49 apiece — equal to 11.4% of every unit tracked in this report.
The Top 10 ASINs account for 540,000 units and $10,735,300 in July 2026 — 61.8% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purito' on Amazon
July 2026
Is 61.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B0DWFLY18Y
Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
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Best Purito Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing purito brand in July 2026, moving 160,000 units across 3 ASINs for 29.6% of Top 10 volume. MEDITHERAPY follows with 100,000 units (18.5%), ahead of celimax on 100,000 units (18.5%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.00 to $22.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
3 ASINs in Top 10
29.6%
Units
160K
Revenue
$3.4M
Avg. price
$22.33
B0DG1DQ2S7
$22.00·★4.5·6.1K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0FVT77ZLL
$21.00·★4.5·5.8K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·4.9K revsAnua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40K
MEDITHERAPY
1 ASIN in Top 10
18.5%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.2K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
celimax
1 ASIN in Top 10
18.5%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·22.9K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Purito Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GCC2JV65 booked 40K units at $21.80, with ▲ 33.3% MoM change. On the growth side, B0DQM8JD5Q leads positive momentum with ▲ 25.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GCC2JV65
medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
Price
$21.80
Rating
4.6
Reviews
1.5K
Latest month sales
B0FX418XT8
Arencia Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz
Price
$19.34
Rating
4.4
Reviews
2.9K
Latest month sales
B0DQM8JD5Q
Good Molecules 5% Niacinamide Serum with Ectoin, Pore Serum, 1 fl oz | Gentle 5% niacinamide serum that refines texture and minimizes the look of pores. For sensitive skin.
Unlock to view ASIN details and product titles
Price
$8.00
Rating
4.6
Reviews
1.1K
Latest month sales
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