The Ordinary Niacinamide Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Ordinary Niacinamide sales on Amazon US totaled 1,231,000 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $18,431,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.8% of unit volume and 65.4% of revenue, while a typical listing is priced at $15.43. The keyword itself pulled 59,826 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the the ordinary niacinamide Top 50 moved 14,057,200 units and $207,685,180 in cumulative sales — an average of 1,171,433 units and $17,307,098 per month. Monthly throughput topped out at 1,510,000 units in June 2026 and dipped to 792,400 in May 2026, leaving the latest reading 25.0% higher than August 2025.
The Ordinary Niacinamide Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 18.5% MoM
Monthly Revenue 2026/07
$18.4M
▼ 21.5% MoM
Top 10 Market Share 2026/07
65.8%
The Ordinary Niacinamide Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the ordinary niacinamide listing on Amazon US in July 2026 is ASIN B01MDTVZTZ (Brand: The Ordinary), which sold 100,000 units at $6.00 apiece — equal to 8.1% of every unit tracked in this report.
The Top 10 ASINs account for 810,000 units and $12,050,100 in July 2026 — 65.8% of unit volume and 65.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Ordinary Niacinamide' on Amazon
July 2026
Is 65.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B06WD5J8KY
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
80K
▲ 0.0%vs. prior month
$976K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best The Ordinary Niacinamide Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing the ordinary niacinamide brand in July 2026, moving 430,000 units across 5 ASINs for 53.1% of Top 10 volume. La Roche-Posay follows with 100,000 units (12.3%), ahead of BIODANCE on 100,000 units (12.3%).
With 6 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.66 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
5 ASINs in Top 10
53.1%
Units
430K
Revenue
$4.3M
Avg. price
$9.66
B01MDTVZTZ
$6.00·★4.7·63.5K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100KB01MYEZPC8
$9.90·★4.7·39.8K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100KB071914GGL
$13.50·★4.7·60.9K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100KB06WD5J8KY
$12.20·★4.5·8.6K revsThe Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
Units sold80KB0C3PCJ6SD
$6.70·★4.7·12.7K revsThe Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
Units sold50K
La Roche-Posay
1 ASIN in Top 10
12.3%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·80.2K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
BIODANCE
1 ASIN in Top 10
12.3%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.6K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
Trending The Ordinary Niacinamide Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C3PCJ6SD booked 50K units at $6.70, with ▲ 0.0% MoM change. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B08R994Q1L close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C3PCJ6SD
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
Price
$6.70
Rating
4.7
Reviews
12.7K
Latest month sales
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
792
Latest month sales
B08R994Q1L
Good Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
Unlock to view ASIN details and product titles
Price
$5.97
Rating
4.6
Reviews
11.4K
Latest month sales
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