Koia Protein Shake Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Koia Protein Shake sales on Amazon US totaled 724,000 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $20,267,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 55.5% of revenue, while a typical listing is priced at $27.37. The keyword itself pulled 26,521 Amazon queries over the same period (▲ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the koia protein shake Top 50 moved 6,963,300 units and $204,344,050 in cumulative sales — an average of 580,275 units and $17,028,671 per month. Monthly throughput topped out at 927,000 units in June 2026 and dipped to 421,000 in May 2026, leaving the latest reading 35.1% higher than August 2025.
Koia Protein Shake Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
724K
▼ 21.9% MoM
Monthly Revenue 2026/07
$20.3M
▼ 24.6% MoM
Top 10 Market Share 2026/07
56.6%
Koia Protein Shake Market Share & Sales Concentration on Amazon US — July 2026
The most-sold koia protein shake listing on Amazon US in July 2026 is ASIN B07LD2NV9X (Brand: Core Power), which sold 70,000 units at $41.88 apiece — equal to 9.7% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $11,240,400 in July 2026 — 56.6% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Koia Protein Shake' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
50K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B008JGIZNQ
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
40K
▼ 20.0%vs. prior month
$968.4K
latest month
12-month trend
B0791Y2LMB
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
40K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Koia Protein Shake Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing koia protein shake brand in July 2026, moving 200,000 units across 4 ASINs for 48.8% of Top 10 volume. Core Power follows with 70,000 units (17.1%), ahead of Ensure on 40,000 units (9.8%).
With 6 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.20 to $41.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
4 ASINs in Top 10
48.8%
Units
200K
Revenue
$5.1M
Avg. price
$26.20
B008JGIZGS
$25.17·★4.8·11.4K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$31.98·★4.6·60.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFJP6LZF
$23.97·★4.8·6.3K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Units sold50KB008JGIZNQ
$23.69·★4.8·7.3K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold40K
Core Power
1 ASIN in Top 10
17.1%
Units
70K
Revenue
$2.9M
Avg. price
$41.88
B07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70K
Ensure
1 ASIN in Top 10
9.8%
Units
40K
Revenue
$1.1M
Avg. price
$27.97
B0791Y2LMB
$27.97·★4.6·20.8K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40K
Trending Koia Protein Shake Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0015068TG booked 20K units at $15.16, with ▲ 100.0% MoM change. On the growth side, B0FST1C48K leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B0FST2CHRC close behind at ▲ 100.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Price
$15.16
Rating
4.7
Reviews
15.1K
Latest month sales
B0FST1C48K
Nurri 30g Protein Ultra Filtered Milk Shake, Strawberry, 10-11 fl oz Cans | Ultra-filtered milk protein , 150 calories, 1 g sugar, 10 vitamins and minerals, Shelf-stable ready to drink
Price
$26.40
Rating
4.6
Reviews
851
Latest month sales
B0FST2CHRC
Nurri 30g Protein Ultra Filtered Milk Shake, Chocolate, 10-11 fl oz Cans | Ready to drink, Ultra-filtered milk protein, 150 calories, 1g sugar, 10 vitamins and minerals
Unlock to view ASIN details and product titles
Price
$26.40
Rating
4.5
Reviews
1.9K
Latest month sales
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