Equip Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Equip Protein Powder sales on Amazon US totaled 428,000 units in July 2026 (▼ 15.6% vs. the prior month), generating an estimated $17,959,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.1% of unit volume and 52.2% of revenue, while a typical listing is priced at $51.98. The keyword itself pulled 48,340 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the equip protein powder Top 50 moved 4,354,000 units and $182,642,823 in cumulative sales — an average of 362,833 units and $15,220,235 per month. Monthly throughput topped out at 507,200 units in June 2026 and dipped to 231,250 in May 2026, leaving the latest reading 19.0% higher than August 2025.
Equip Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
428K
▼ 15.6% MoM
Monthly Revenue 2026/07
$18M
▼ 16.2% MoM
Top 10 Market Share 2026/07
63.1%
Equip Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold equip protein powder listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 23.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $9,369,300 in July 2026 — 63.1% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Equip Protein Powder' on Amazon
July 2026
Is 63.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B002DYIZH6
Optimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
20K
▼ 33.3%vs. prior month
$913.2K
latest month
12-month trend
B0CQ32D39X
Transparent Labs Grass-Fed Whey Protein - 30 Servings, Milk Chocolate | Naturally Flavored, Gluten Free Whey Protein Isolate Powder with 28g of Protein per Serving & 9 Amino Acids
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0CQ3JTR6F
Transparent Labs Grass-Fed Whey Protein - 30 Servings, French Vanilla | Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Equip Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing equip protein powder brand in July 2026, moving 100,000 units across 1 ASIN for 37.0% of Top 10 volume. Optimum Nutrition follows with 50,000 units (18.5%), ahead of Orgain on 40,000 units (14.8%).
With 8 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.65 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
1 ASIN in Top 10
37.0%
Units
100K
Revenue
$1.9M
Avg. price
$18.65
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100K
Optimum Nutrition
2 ASINs in Top 10
18.5%
Units
50K
Revenue
$2.3M
Avg. price
$52.00
B000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB002DYIZH6
$54.25·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20K
Orgain
1 ASIN in Top 10
14.8%
Units
40K
Revenue
$1.2M
Avg. price
$31.98
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40K
Trending Equip Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B071JG5QYT booked 10K units at $57.99, with ▲ 0.0% MoM change. On the growth side, B006N74O2Y leads positive momentum with ▲ 1400.0% MoM growth on 3K units, with B008JC26E4 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071JG5QYT
Levels Whey Protein Powder, No Artificial Ingredients, Vanilla Bean, 2LB | 24G of Protein, 5.4G BCAAs, Clean Ingredients, Hormone Free Dairy, No Fillers, No Added Sugar, No Junk
Price
$57.99
Rating
4.5
Reviews
7.1K
Latest month sales
B006N74O2Y
Muscle Milk Genuine Protein Powder, Chocolate, 1.93 Pounds, 13 Servings, 32g Protein, 2g Sugar, Calcium, Vitamins A, C & D, NSF Certified for Sport, Energizing Snack, Packaging May Vary
Price
$23.18
Rating
4.5
Reviews
2.5K
Latest month sales
B008JC26E4
MuscleTech Whey Protein Powder (Milk Chocolate, 4LB) - 30g Protein | Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Unlock to view ASIN details and product titles
Price
$75.35
Rating
4.5
Reviews
7.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this equip protein powder report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card