Fairlife Protein Shakes 42g Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fairlife Protein Shakes 42g sales on Amazon US totaled 905,000 units in July 2026 (▼ 20.5% vs. the prior month), generating an estimated $30,720,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 60.7% of revenue, while a typical listing is priced at $32.26. The keyword itself pulled 71,368 Amazon queries over the same period (▲ 13.9% MoM).
Zooming out to the 12-month window ending July 2026, the fairlife protein shakes 42g Top 50 moved 9,350,900 units and $323,646,891 in cumulative sales — an average of 779,242 units and $26,970,574 per month. Monthly throughput topped out at 1,138,000 units in June 2026 and dipped to 535,000 in May 2026, leaving the latest reading 30.2% higher than August 2025.
Fairlife Protein Shakes 42g Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
905K
▼ 20.5% MoM
Monthly Revenue 2026/07
$30.7M
▼ 19.4% MoM
Top 10 Market Share 2026/07
56.4%
Fairlife Protein Shakes 42g Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fairlife protein shakes 42g listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $50.98 apiece — equal to 11.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 510,000 units and $18,643,900 in July 2026 — 56.4% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fairlife Protein Shakes 42g' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B008JGIZNQ
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
40K
▼ 20.0%vs. prior month
$968.4K
latest month
12-month trend
B01DDIRE2W
Core Power Elite High Protein Shake, Vanilla, 42g Bottle, 14oz, 12 Pack
40K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fairlife Protein Shakes 42g Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Core Power is the best-performing fairlife protein shakes 42g brand in July 2026, moving 250,000 units across 4 ASINs for 49.0% of Top 10 volume. Premier Protein follows with 180,000 units (35.3%), ahead of Ensure on 40,000 units (7.8%).
With 4 brands splitting the Top 10 and 92.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.65 to $47.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Core Power
4 ASINs in Top 10
49.0%
Units
250K
Revenue
$12M
Avg. price
$47.18
B01DDIRDZA
$50.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70KB01DDIRE2W
$53.99·★4.7·13.1K revsCore Power Elite High Protein Shake, Vanilla, 42g Bottle, 14oz, 12 Pack
Units sold40KB07LCZC2C2
$41.88·★4.7·14.4K revsCore Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
Units sold40K
Premier Protein
4 ASINs in Top 10
35.3%
Units
180K
Revenue
$4.6M
Avg. price
$24.65
B008JGIZGS
$23.97·★4.8·11.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB008JGIZNQ
$23.97·★4.8·7.2K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold40KB0DFHTW5HN
$23.97·★4.7·5K revsPremier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold30K
Ensure
1 ASIN in Top 10
7.8%
Units
40K
Revenue
$1.1M
Avg. price
$27.97
B0791Y2LMB
$27.97·★4.6·20.7K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40K
Trending Fairlife Protein Shakes 42g Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DY1ZS88N booked 40K units at $21.99, with ▲ 0.0% MoM change. On the growth side, B0FRB4CWHD leads positive momentum with ▲ 350.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DY1ZS88N
Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
Price
$21.99
Rating
4.6
Reviews
2.1K
Latest month sales
B0DFHTW5HN
Premier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Price
$23.97
Rating
4.7
Reviews
5K
Latest month sales
B0FRB4CWHD
Ensure Max Protein French Vanilla Shake, 42g High Protein, 12 Pack | Each Protein Shake has 2g Sugar, 220 Calories, 23 Essential Vitamins & Minerals, and 2 Key Electrolytes for Active Adults
Unlock to view ASIN details and product titles
Price
$47.76
Rating
4.6
Reviews
323
Latest month sales
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