Ultima Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ultima sales on Amazon US totaled 323,600 units in July 2026 (▼ 23.3% vs. the prior month), generating an estimated $9,396,901 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.5% of unit volume and 73.6% of revenue, while a typical listing is priced at $31.99. The keyword itself pulled 52,605 Amazon queries over the same period (▼ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the ultima Top 50 moved 3,618,850 units and $107,463,127 in cumulative sales — an average of 301,571 units and $8,955,261 per month. Monthly throughput topped out at 421,800 units in June 2026 and dipped to 195,550 in May 2026, leaving the latest reading 1.6% higher than August 2025.
Ultima Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
323.6K
▼ 23.3% MoM
Monthly Revenue 2026/07
$9.4M
▼ 25.6% MoM
Top 10 Market Share 2026/07
73.5%
Ultima Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ultima listing on Amazon US in July 2026 is ASIN B00Y8MP4G6 (Brand: Garden of Life), which sold 90,000 units at $30.59 apiece — equal to 27.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 238,000 units and $6,912,820 in July 2026 — 73.5% of unit volume and 73.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ultima' on Amazon
July 2026









Is 73.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B00Y8MP4G6
Garden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive, Vaginal & Immune Health, Dairy Free, Shelf Stable 30 Capsules | 50 Billion CFU & Organic Prebiotics – Vaginal Health, Digestive Support, Immune Support, Dairy Free
90K
▼ 10.0%vs. prior month
$2.4M
latest month
12-month trend

B08XQZX9K3
Ultima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
60K
▼ 14.3%vs. prior month
$1.3M
latest month
12-month trend

B01IIGQ5KG
Ultima Replenisher Daily Electrolyte Powder Drink Mix, 90-Serving Canister | Zero Sugar Lemonade Hydration Powder with 6 Electrolytes & Minerals - Sugar Free, Plant-Based & Keto Friendly
20K
▼ 33.3%vs. prior month
$959.8K
latest month
12-month trend

B0FMGNZYNL
Ultima Replenisher Ultimate Variety Electrolyte Packets, 36 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
20K
▼ 33.3%vs. prior month
$719.8K
latest month
12-month trend

B091FYB6ZS
Ultima Replenisher Lemonade Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
10K
▲ 0.0%vs. prior month
$209.9K
latest month
12-month trend

B0B6242P2W
Ultima Replenisher Tropical Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
10K
▼ 50.0%vs. prior month
$209.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ultima Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Ultima Replenisher is the best-performing ultima brand in July 2026, moving 148,000 units across 9 ASINs for 62.2% of Top 10 volume. Garden of Life follows with 90,000 units (37.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $30.59 to $34.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ultima Replenisher
9 ASINs in Top 10
62.2%
Units
148K
Revenue
$4.5M
Avg. price
$34.77

B08XQZX9K3
$20.99·★4.6·20.7K revsUltima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
Units sold60K
B01IIGQ5KG
$47.99·★4.7·9.3K revsUltima Replenisher Daily Electrolyte Powder Drink Mix, 90-Serving Canister | Zero Sugar Lemonade Hydration Powder with 6 Electrolytes & Minerals - Sugar Free, Plant-Based & Keto Friendly
Units sold20K
B0FMGNZYNL
$35.99·★4.7·1.5K revsUltima Replenisher Ultimate Variety Electrolyte Packets, 36 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
Units sold20K
B091FYB6ZS
$20.99·★4.7·2.2K revsUltima Replenisher Lemonade Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
Units sold10K
B0B6242P2W
$20.99·★4.6·4.2K revsUltima Replenisher Tropical Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
Units sold10K
B01IIGCCIK
$21.99·★4.7·5.2K revsUltima Replenisher Lemonade Electrolytes Powder, 30-Serving Canister | Daily Zero Sugar Hydration Powder with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
Units sold8K
B01IIGL894
$47.99·★4.8·5.3K revsUltima Replenisher Daily Electrolyte Powder Drink Mix, 90-Serving Canister | Zero Sugar Grape Hydration Powder with 6 Electrolytes & Minerals - Sugar Free, Plant-Based & Keto Friendly
Units sold7K
B07M8P8TCZ
$47.99·★4.7·4.6K revsUltima Replenisher Daily Electrolyte Powder Drink Mix, 90-Serving Canister | Zero Sugar Pink Lemonade Hydration Powder with 6 Electrolytes & Minerals - Sugar Free, Plant-Based & Keto Friendly
Units sold7K
B01IIGVUQA
$47.99·★4.7·6K revsUltima Replenisher Daily Electrolyte Powder Drink Mix, 90-Serving Canister | Zero Sugar Raspberry Hydration Powder with 6 Electrolytes & Minerals - Sugar Free, Plant-Based & Keto Friendly
Units sold6K
Garden of Life
1 ASIN in Top 10
37.8%
Units
90K
Revenue
$2.4M
Avg. price
$30.59

B00Y8MP4G6
$30.59·★4.6·60.1K revsGarden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive, Vaginal & Immune Health, Dairy Free, Shelf Stable 30 Capsules | 50 Billion CFU & Organic Prebiotics – Vaginal Health, Digestive Support, Immune Support, Dairy Free
Units sold90K
Trending Ultima Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CP2PMZFM leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0DPNJDZ2C close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CP2PMZFM
Upgraded 8” MyLink IntelliLink Touch Screen Digitizer – New Ultra-Responsive Chipset, OEM DJ080PA-01A, Anti-Glare Glass – Fits Chevy & GMC Trucks/SUVs – Easy Install, Lifetime Support
Price
$99.00
Rating
4.7
Reviews
277
Latest month sales

B0DPNJDZ2C
Optimum Nutrition Amino Energy Plus Focus Stick Packs Strawberry Burst 25Ct | On-The-Go Energy Hydration Powder Packets with BCAA, Electrolytes, Caffeine, Amino Acids, Zero Sugar, Banned Substance Tested
Price
$22.47
Rating
4.6
Reviews
1.8K
Latest month sales

B0BLTFRTCY
Ultima Replenisher Watermelon Electrolyte Drink Mix Sgl, 1 OZ
Unlock to view ASIN details and product titles
Price
$1.19
Rating
4.4
Reviews
47
Latest month sales
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