Koi Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Koi Food sales on Amazon US totaled 53,500 units in July 2026 (▼ 3.8% vs. the prior month), generating an estimated $1,747,434 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 49.8% of revenue, while a typical listing is priced at $40.66. The keyword itself pulled 15,464 Amazon queries over the same period (▼ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the koi food Top 50 moved 390,100 units and $12,045,166 in cumulative sales — an average of 32,508 units and $1,003,764 per month. Monthly throughput topped out at 55,600 units in June 2026 and dipped to 12,500 in January 2026, leaving the latest reading 3.5% higher than August 2025.
Koi Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
53.5K
▼ 3.8% MoM
Monthly Revenue 2026/07
$1.7M
▼ 3.1% MoM
Top 10 Market Share 2026/07
61.7%
Koi Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold koi food listing on Amazon US in July 2026 is ASIN B0002DK91U (Brand: Kaytee), which sold 8,000 units at $24.90 apiece — equal to 15.0% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $870,480 in July 2026 — 61.7% of unit volume and 49.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Koi Food' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0002DK91U
Kaytee Koi's Choice Floating Fish Food for Koi, Goldfish & Pond Fish | Supports growth. Fish food pellets for all seasons. 35% protein, fish meal first, highly digestible koi food
8K
▼ 11.1%vs. prior month
$199.2K
latest month
12-month trend
B00025K0XA
Tetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 2.42 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
5K
▲ 0.0%vs. prior month
$139.8K
latest month
12-month trend
B00026Z4TO
Tetra Pond Flakes Fish Food for Small Koi & Goldfish, 6.35 oz | Supports Digestion & Overall Health Of Small Pond Fish, Enhances Color, Clear Water Formula, Feed When Water Is +50 Degrees
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
B00TT2RDU0
Blue Ridge Koi Platinum Pro 41% Protein Fish Food, 3/16" Pellets, 4.5 lb | Floats, softens fast; Spirulina & Canthaxanthin color support; probiotic-enriched; warm-season formula
4K
▼ 20.0%vs. prior month
$156K
latest month
12-month trend
B0002APO7C
Tetra Pond Sticks Fish Food For Goldfish & Koi, 1.72 lbs | Healthy Daily Diet For All Pond Fish, Easy To Digest Floating Sticks Promote Clearer Water, Feed When Water Is +50 Degrees
3K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B000084EN5
Tetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 5.18 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
3K
▲ 50.0%vs. prior month
$146.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Koi Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tetra is the best-performing koi food brand in July 2026, moving 18,000 units across 6 ASINs for 54.5% of Top 10 volume. Kaytee follows with 8,000 units (24.2%), ahead of Blue Ridge Fish Hatchery on 7,000 units (21.2%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.71 to $29.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tetra
6 ASINs in Top 10
54.5%
Units
18K
Revenue
$436K
Avg. price
$21.71
B00025K0XA
$27.97·★4.8·13.7K revsTetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 2.42 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
Units sold5KB00026Z4TO
$5.99·★4.8·4.2K revsTetra Pond Flakes Fish Food for Small Koi & Goldfish, 6.35 oz | Supports Digestion & Overall Health Of Small Pond Fish, Enhances Color, Clear Water Formula, Feed When Water Is +50 Degrees
Units sold4KB0002APO7C
$19.97·★4.6·3.1K revsTetra Pond Sticks Fish Food For Goldfish & Koi, 1.72 lbs | Healthy Daily Diet For All Pond Fish, Easy To Digest Floating Sticks Promote Clearer Water, Feed When Water Is +50 Degrees
Units sold3KB000084EN5
$48.97·★4.8·13.7K revsTetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 5.18 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
Units sold3KB00025K1DY
$20.39·★4.7·4.2K revsTetraPond Variety Blend, Pond Fish Food, for Goldfish and Koi Yellow 2.25 Pound (Pack of 1)
Units sold2KB0002APNCS
$6.98·★4.6·1.4K revsTetra Pond Sticks Fish Food for Goldfish & Koi, 3.53 oz | Healthy Daily Diet For All Pond Fish, Easy To Digest Floating Sticks Promote Clearer Water, Feed When Water Is +50 Degrees
Units sold1K
Kaytee
1 ASIN in Top 10
24.2%
Units
8K
Revenue
$199.2K
Avg. price
$24.90
B0002DK91U
$24.90·★4.6·10.6K revsKaytee Koi's Choice Floating Fish Food for Koi, Goldfish & Pond Fish | Supports growth. Fish food pellets for all seasons. 35% protein, fish meal first, highly digestible koi food
Units sold8K
Blue Ridge Fish Hatchery
3 ASINs in Top 10
21.2%
Units
7K
Revenue
$235.3K
Avg. price
$29.77
B00TT2RDU0
$39.25·★4.7·6.4K revsBlue Ridge Koi Platinum Pro 41% Protein Fish Food, 3/16" Pellets, 4.5 lb | Floats, softens fast; Spirulina & Canthaxanthin color support; probiotic-enriched; warm-season formula
Units sold4KB0002ARMRM
$30.40·★4.6·6.4K revsBlue Ridge Koi Fish Food, Growth Formula Mini, 1/8" Pellets, 5 lb | 36% Protein For Active Growth • Consistent 1/8" Pellets For Fry & Juveniles • Vitamins, Minerals & Brewer's Yeast For Color
Units sold2KB0002ARMQS
$19.65·★4.6·6.4K revsBlue Ridge Koi Fish Food 2lb - Koi Food Mini Growth Formula, Goldfish Food, Premium Fish Food for Ponds, Ponds Fish Food, Floating Pond Pellets
Units sold1K
Trending Koi Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0002APNCS booked 1K units at $6.98, with ▲ 150.0% MoM change. On the growth side, B00025K1DY leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00JRD9YKI close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0002APNCS
Tetra Pond Sticks Fish Food for Goldfish & Koi, 3.53 oz | Healthy Daily Diet For All Pond Fish, Easy To Digest Floating Sticks Promote Clearer Water, Feed When Water Is +50 Degrees
Price
$6.98
Rating
4.6
Reviews
1.4K
Latest month sales
B00025K1DY
TetraPond Variety Blend, Pond Fish Food, for Goldfish and Koi Yellow 2.25 Pound (Pack of 1)
Price
$20.39
Rating
4.7
Reviews
4.2K
Latest month sales
B00JRD9YKI
CrystalClear Staple Pond Fish Food for Koi & Goldfish, 8.8 Pound Bucket | Protein packed floating pellets for summer nutrition with easy digestion to support healthy growth and vitality
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.5
Reviews
934
Latest month sales
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