Fish Food Flakes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fish Food Flakes sales on Amazon US totaled 78,900 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $1,092,391 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.4% of unit volume and 62.1% of revenue, while a typical listing is priced at $14.59. The keyword itself pulled 16,542 Amazon queries over the same period (▼ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the fish food flakes Top 50 moved 773,200 units and $9,879,132 in cumulative sales — an average of 64,433 units and $823,261 per month. Monthly throughput topped out at 79,650 units in June 2026 and dipped to 42,450 in May 2026, leaving the latest reading 0.1% higher than August 2025.
Fish Food Flakes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
78.9K
▼ 0.9% MoM
Monthly Revenue 2026/07
$1.1M
▼ 1.8% MoM
Top 10 Market Share 2026/07
63.4%
Fish Food Flakes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fish food flakes listing on Amazon US in July 2026 is ASIN B000R9WRIC (Brand: Tetra), which sold 9,000 units at $9.97 apiece — equal to 11.4% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $678,900 in July 2026 — 63.4% of unit volume and 62.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fish Food Flakes' on Amazon
July 2026
Is 63.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000R9WRIC
Tetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
9K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B00025K0TY
TetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
9K
▲ 12.5%vs. prior month
$125.7K
latest month
12-month trend
B0002DK91U
Kaytee Koi's Choice Floating Fish Food for Koi, Goldfish & Pond Fish | Supports growth. Fish food pellets for all seasons. 35% protein, fish meal first, highly digestible koi food
8K
▼ 11.1%vs. prior month
$199.2K
latest month
12-month trend
B00025K0XA
Tetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 2.42 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
5K
▲ 0.0%vs. prior month
$139.8K
latest month
12-month trend
B00026Z4TO
Tetra Pond Flakes Fish Food for Small Koi & Goldfish, 6.35 oz | Supports Digestion & Overall Health Of Small Pond Fish, Enhances Color, Clear Water Formula, Feed When Water Is +50 Degrees
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
B07194GD1F
Fluval Bug Bites Tropical Fish Food, Small Granules for Small to Medium Sized Fish, 1.6 oz., A6577 | Small Granules for Small to Medium Sized Fish, A6577
4K
▼ 20.0%vs. prior month
$25.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fish Food Flakes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tetra is the best-performing fish food flakes brand in July 2026, moving 35,000 units across 7 ASINs for 70.0% of Top 10 volume. Kaytee follows with 8,000 units (16.0%), ahead of Fluval on 4,000 units (8.0%).
With 4 brands splitting the Top 10 and 94.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $24.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tetra
7 ASINs in Top 10
70.0%
Units
35K
Revenue
$436.1K
Avg. price
$11.69
B000R9WRIC
$9.97·★4.7·26.3K revsTetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Units sold9KB00025K0TY
$13.97·★4.8·20.1K revsTetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
Units sold9KB00025K0XA
$27.97·★4.8·13.7K revsTetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 2.42 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
Units sold5KB00026Z4TO
$5.99·★4.8·4.2K revsTetra Pond Flakes Fish Food for Small Koi & Goldfish, 6.35 oz | Supports Digestion & Overall Health Of Small Pond Fish, Enhances Color, Clear Water Formula, Feed When Water Is +50 Degrees
Units sold4KB00026Z48A
$5.97·★4.7·26.3K revsTetra Goldfish Flakes Fish Food, 2.2 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Units sold3KB001F95WUI
$2.99·★4.8·20.1K revsTetraMin Tropical Flakes Fish Food, 0.42 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
Units sold3KB0032536RO
$14.97·★4.8·9.1K revsTetra TetraFin Plus Goldfish Flakes Fish Food with Algae, 7.06 oz | Added Algae for Optimal Health, Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Clean & Clear Water Formula
Units sold2K
Kaytee
1 ASIN in Top 10
16.0%
Units
8K
Revenue
$199.2K
Avg. price
$24.90
B0002DK91U
$24.90·★4.6·10.6K revsKaytee Koi's Choice Floating Fish Food for Koi, Goldfish & Pond Fish | Supports growth. Fish food pellets for all seasons. 35% protein, fish meal first, highly digestible koi food
Units sold8K
Fluval
1 ASIN in Top 10
8.0%
Units
4K
Revenue
$25.6K
Avg. price
$6.99
B07194GD1F
$6.99·★4.6·8.2K revsFluval Bug Bites Tropical Fish Food, Small Granules for Small to Medium Sized Fish, 1.6 oz., A6577 | Small Granules for Small to Medium Sized Fish, A6577
Units sold4K
Trending Fish Food Flakes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00026Z48A booked 3K units at $5.97, with ▲ 275.0% MoM change. On the growth side, B0045K93JU leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FMF4W5XS close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00026Z48A
Tetra Goldfish Flakes Fish Food, 2.2 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Price
$5.97
Rating
4.7
Reviews
26.3K
Latest month sales
B0045K93JU
Omega One Freshwater Flakes, 5.3 oz
Price
$15.27
Rating
4.8
Reviews
1.3K
Latest month sales
B0FMF4W5XS
Ultra Fresh Tropical Fish Flakes Food, Color Boosting, All Natural, Complete Nutrition for Tropical Fish, Discus, Angelfish 7.05oz
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.6
Reviews
125
Latest month sales
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