Koi Fish Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Koi Fish Food sales on Amazon US totaled 65,700 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $1,835,177 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 52.5% of revenue, while a typical listing is priced at $34.03. The keyword itself pulled 29,066 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the koi fish food Top 50 moved 539,300 units and $13,481,477 in cumulative sales — an average of 44,942 units and $1,123,456 per month. Monthly throughput topped out at 72,400 units in June 2026 and dipped to 23,000 in December 2025, leaving the latest reading 3.9% higher than August 2025.
Koi Fish Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
65.7K
▼ 9.3% MoM
Monthly Revenue 2026/07
$1.8M
▼ 4.4% MoM
Top 10 Market Share 2026/07
63.9%
Koi Fish Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold koi fish food listing on Amazon US in July 2026 is ASIN B000R9WRIC (Brand: Tetra), which sold 9,000 units at $9.97 apiece — equal to 13.7% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $963,960 in July 2026 — 63.9% of unit volume and 52.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Koi Fish Food' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000R9WRIC
Tetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
9K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B0002DK91U
Kaytee Koi's Choice Floating Fish Food for Koi, Goldfish & Pond Fish | Supports growth. Fish food pellets for all seasons. 35% protein, fish meal first, highly digestible koi food
8K
▼ 11.1%vs. prior month
$199.2K
latest month
12-month trend
B00025K0XA
Tetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 2.42 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
5K
▲ 0.0%vs. prior month
$139.8K
latest month
12-month trend
B00026Z4TO
Tetra Pond Flakes Fish Food for Small Koi & Goldfish, 6.35 oz | Supports Digestion & Overall Health Of Small Pond Fish, Enhances Color, Clear Water Formula, Feed When Water Is +50 Degrees
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
B00TT2RDU0
Blue Ridge Koi Platinum Pro 41% Protein Fish Food, 3/16" Pellets, 4.5 lb | Floats, softens fast; Spirulina & Canthaxanthin color support; probiotic-enriched; warm-season formula
4K
▼ 20.0%vs. prior month
$156K
latest month
12-month trend
B0002APO7C
Tetra Pond Sticks Fish Food For Goldfish & Koi, 1.72 lbs | Healthy Daily Diet For All Pond Fish, Easy To Digest Floating Sticks Promote Clearer Water, Feed When Water Is +50 Degrees
3K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
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Best Koi Fish Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tetra is the best-performing koi fish food brand in July 2026, moving 28,000 units across 7 ASINs for 66.7% of Top 10 volume. Kaytee follows with 8,000 units (19.0%), ahead of Blue Ridge Fish Hatchery on 6,000 units (14.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.18 to $34.83, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tetra
7 ASINs in Top 10
66.7%
Units
28K
Revenue
$548.8K
Avg. price
$21.18
B000R9WRIC
$9.97·★4.7·26.3K revsTetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Units sold9KB00025K0XA
$27.97·★4.8·13.7K revsTetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 2.42 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
Units sold5KB00026Z4TO
$5.99·★4.8·4.2K revsTetra Pond Flakes Fish Food for Small Koi & Goldfish, 6.35 oz | Supports Digestion & Overall Health Of Small Pond Fish, Enhances Color, Clear Water Formula, Feed When Water Is +50 Degrees
Units sold4KB0002APO7C
$19.97·★4.6·3.1K revsTetra Pond Sticks Fish Food For Goldfish & Koi, 1.72 lbs | Healthy Daily Diet For All Pond Fish, Easy To Digest Floating Sticks Promote Clearer Water, Feed When Water Is +50 Degrees
Units sold3KB000084EN5
$48.97·★4.8·13.7K revsTetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 5.18 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
Units sold3KB00025K1DY
$20.39·★4.7·4.2K revsTetraPond Variety Blend, Pond Fish Food, for Goldfish and Koi Yellow 2.25 Pound (Pack of 1) | Daily Staple Blend Of Pond Sticks, Koi Vibrance & Spring/Fall Diet, Easy To Digest Soft Sticks For Small & Large Fish
Units sold2KB0032536RO
$14.97·★4.8·9.1K revsTetra TetraFin Plus Goldfish Flakes Fish Food with Algae, 7.06 oz | Added Algae for Optimal Health, Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Clean & Clear Water Formula
Units sold2K
Kaytee
1 ASIN in Top 10
19.0%
Units
8K
Revenue
$199.2K
Avg. price
$24.90
B0002DK91U
$24.90·★4.6·10.6K revsKaytee Koi's Choice Floating Fish Food for Koi, Goldfish & Pond Fish | Supports growth. Fish food pellets for all seasons. 35% protein, fish meal first, highly digestible koi food
Units sold8K
Blue Ridge Fish Hatchery
2 ASINs in Top 10
14.3%
Units
6K
Revenue
$216K
Avg. price
$34.83
B00TT2RDU0
$39.25·★4.7·6.4K revsBlue Ridge Koi Platinum Pro 41% Protein Fish Food, 3/16" Pellets, 4.5 lb | Floats, softens fast; Spirulina & Canthaxanthin color support; probiotic-enriched; warm-season formula
Units sold4KB0002ARMRM
$30.40·★4.6·6.4K revsBlue Ridge Koi Fish Food, Growth Formula Mini, 1/8" Pellets, 5 lb | 36% Protein For Active Growth • Consistent 1/8" Pellets For Fry & Juveniles • Vitamins, Minerals & Brewer's Yeast For Color
Units sold2K
Trending Koi Fish Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00025K1DY booked 2K units at $20.39, with ▲ 100.0% MoM change. On the growth side, B00JRD9YKI leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B000084EN5 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00025K1DY
TetraPond Variety Blend, Pond Fish Food, for Goldfish and Koi Yellow 2.25 Pound (Pack of 1) | Daily Staple Blend Of Pond Sticks, Koi Vibrance & Spring/Fall Diet, Easy To Digest Soft Sticks For Small & Large Fish
Price
$20.39
Rating
4.7
Reviews
4.2K
Latest month sales
B00JRD9YKI
CrystalClear Staple Pond Fish Food for Koi & Goldfish, 8.8 Pound Bucket | Protein packed floating pellets for summer nutrition with easy digestion to support healthy growth and vitality
Price
$39.99
Rating
4.5
Reviews
936
Latest month sales
B000084EN5
Tetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 5.18 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
Unlock to view ASIN details and product titles
Price
$48.97
Rating
4.8
Reviews
13.7K
Latest month sales
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