Fish Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fish Food sales on Amazon US totaled 298,700 units in July 2026 (▲ 2.7% vs. the prior month), generating an estimated $5,650,068 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 72.4% of revenue, while a typical listing is priced at $16.94. The keyword itself pulled 64,942 Amazon queries over the same period (▲ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the fish food Top 50 moved 2,775,250 units and $46,547,108 in cumulative sales — an average of 231,271 units and $3,878,926 per month. Monthly throughput topped out at 298,700 units in July 2026 and dipped to 165,100 in May 2026, leaving the latest reading 43.4% higher than August 2025.
Fish Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
298.7K
▲ 2.7% MoM
Monthly Revenue 2026/07
$5.7M
▲ 1.8% MoM
Top 10 Market Share 2026/07
67.3%
Fish Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fish food listing on Amazon US in July 2026 is ASIN B001STX13U (Brand: Fancy Feast), which sold 60,000 units at $22.86 apiece — equal to 20.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 201,000 units and $4,089,400 in July 2026 — 67.3% of unit volume and 72.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fish Food' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
60K
▲ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B00JT3TP1O
Purina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
30K
▲ 50.0%vs. prior month
$217.5K
latest month
12-month trend
B0169J3ANO
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, No Artificial Colors or Preservatives, 100 percent complete and balanced nutrition
20K
▲ 0.0%vs. prior month
$561.2K
latest month
12-month trend
B08WR5J62L
Chicken of the Sea Wild Caught Chunk Light Tuna, 5 Ounce Cans, 10-Count – High Protein 100% Classic Chunk Tuna in Water – Delicious, Easy, Nutritious Ready to Eat Meals
10K
▼ 50.0%vs. prior month
$89.2K
latest month
12-month trend
B000R9WRIC
Tetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
9K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
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Best Fish Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fancy Feast is the best-performing fish food brand in July 2026, moving 128,000 units across 4 ASINs for 63.7% of Top 10 volume. MOWI follows with 30,000 units (14.9%), ahead of Tetra on 18,000 units (9.0%).
With 6 brands splitting the Top 10 and 87.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.98 to $25.51, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fancy Feast
4 ASINs in Top 10
63.7%
Units
128K
Revenue
$3.2M
Avg. price
$25.51
B001STX13U
$22.86·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Units sold60KB00JT3TP1O
$28.06·★4.7·20.9K revsPurina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
Units sold40KB0169J3ANO
$28.06·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, No Artificial Colors or Preservatives, 100 percent complete and balanced nutrition
Units sold20KB0012KB466
$23.04·★4.7·5.1K revsPurina Fancy Feast Wet Cat Food Flaked Fish and Shrimp Feast - (Pack of 24) 3 oz. Cans
Units sold8K
MOWI
1 ASIN in Top 10
14.9%
Units
30K
Revenue
$217.5K
Avg. price
$7.98
B0732ZP2HC
$7.98·★4.7·14.4K revsMOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
Units sold30K
Tetra
2 ASINs in Top 10
9.0%
Units
18K
Revenue
$215.5K
Avg. price
$11.97
B000R9WRIC
$9.97·★4.7·26.3K revsTetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Units sold9KB00025K0TY
$13.97·★4.8·20.1K revsTetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
Units sold9K
Trending Fish Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0012KB466 booked 8K units at $23.04, with ▲ 0.0% MoM change. On the growth side, B0017JAPMQ leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B00026Z48A close behind at ▲ 275.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0012KB466
Purina Fancy Feast Wet Cat Food Flaked Fish and Shrimp Feast - (Pack of 24) 3 oz. Cans
Price
$23.04
Rating
4.7
Reviews
5.1K
Latest month sales
B0017JAPMQ
Tetra Pro PlecoWafers Fish Food for Algae-Eaters, 5.29 oz | Complete Daily Food For Herbivore Bottom-Feeders, Sinking Wafers With Algae Center, Algae & Fiber to Support Digestion
Price
$8.91
Rating
4.6
Reviews
21.8K
Latest month sales
B00026Z48A
Tetra Goldfish Flakes Fish Food, 2.2 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Unlock to view ASIN details and product titles
Price
$5.97
Rating
4.7
Reviews
26.3K
Latest month sales
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