Betta Fish Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Betta Fish Food sales on Amazon US totaled 98,000 units in July 2026 (▲ 2.9% vs. the prior month), generating an estimated $853,553 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 53.3% of revenue, while a typical listing is priced at $8.02. The keyword itself pulled 21,886 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the betta fish food Top 50 moved 1,015,450 units and $8,111,095 in cumulative sales — an average of 84,621 units and $675,925 per month. Monthly throughput topped out at 98,000 units in July 2026 and dipped to 48,900 in May 2026, leaving the latest reading 27.6% higher than August 2025.
Betta Fish Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
98K
▲ 2.9% MoM
Monthly Revenue 2026/07
$853.6K
▲ 9.8% MoM
Top 10 Market Share 2026/07
55.1%
Betta Fish Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold betta fish food listing on Amazon US in July 2026 is ASIN B000R9WRIC (Brand: Tetra), which sold 9,000 units at $9.97 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 54,000 units and $455,100 in July 2026 — 55.1% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Betta Fish Food' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000R9WRIC
Tetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
9K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B00025K0TY
TetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
9K
▲ 12.5%vs. prior month
$125.7K
latest month
12-month trend
B0D2RG3LXR
AAwipes 8-in-1 Aquarium Test Kit for Fish Tanks - Quick & Accurate Water Testing Strips for Aquariums & Ponds. Tests pH, Ammonia, Alkalinity, Hardness, Chlorine, etc. (K02-50)
9K
▲ 12.5%vs. prior month
$86.1K
latest month
12-month trend
B005D4NZJG
TetraBetta PLUS Floating Mini Pellets, Fish Food With Natural Color Enhancer, 1.2 ounces
5K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B0017JAPMQ
Tetra Pro PlecoWafers Fish Food for Algae-Eaters, 5.29 oz | Complete Daily Food For Herbivore Bottom-Feeders, Sinking Wafers With Algae Center, Algae & Fiber to Support Digestion
4K
▲ 300.0%vs. prior month
$44K
latest month
12-month trend
B099ZLZ7XM
Ultra Fresh Betta Fish Food, Betta Pro Shrimp Patties, 50% Sword Prawns + Akiami Paste Shrimps, All Natural Protein, Rich in Vitamins, Healthy Development and Cleaner Water 0.7 oz
4K
▲ 0.0%vs. prior month
$28.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Betta Fish Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tetra is the best-performing betta fish food brand in July 2026, moving 33,000 units across 6 ASINs for 61.1% of Top 10 volume. AAwipes follows with 9,000 units (16.7%), ahead of Ultra Fresh on 4,000 units (7.4%).
With 5 brands splitting the Top 10 and 85.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.09 to $9.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tetra
6 ASINs in Top 10
61.1%
Units
33K
Revenue
$301.3K
Avg. price
$7.59
B000R9WRIC
$9.97·★4.7·26.3K revsTetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Units sold9KB00025K0TY
$13.97·★4.8·20.1K revsTetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
Units sold9KB005D4NZJG
$3.74·★4.6·4.3K revsTetraBetta PLUS Floating Mini Pellets, Fish Food With Natural Color Enhancer, 1.2 ounces
Units sold5KB0017JAPMQ
$8.91·★4.6·21.8K revsTetra Pro PlecoWafers Fish Food for Algae-Eaters, 5.29 oz | Complete Daily Food For Herbivore Bottom-Feeders, Sinking Wafers With Algae Center, Algae & Fiber to Support Digestion
Units sold4KB00026Z48A
$5.97·★4.7·26.3K revsTetra Goldfish Flakes Fish Food, 2.2 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Units sold3KB001F95WUI
$2.99·★4.8·20.1K revsTetraMin Tropical Flakes Fish Food, 0.42 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
Units sold3K
AAwipes
1 ASIN in Top 10
16.7%
Units
9K
Revenue
$86.1K
Avg. price
$9.96
B0D2RG3LXR
$9.96·★4.3·3.3K revsAAwipes 8-in-1 Aquarium Test Kit for Fish Tanks - Quick & Accurate Water Testing Strips for Aquariums & Ponds. Tests pH, Ammonia, Alkalinity, Hardness, Chlorine, etc. (K02-50)
Units sold9K
Ultra Fresh
1 ASIN in Top 10
7.4%
Units
4K
Revenue
$28.4K
Avg. price
$7.09
B099ZLZ7XM
$7.09·★4.6·8.8K revsUltra Fresh Betta Fish Food, Betta Pro Shrimp Patties, 50% Sword Prawns + Akiami Paste Shrimps, All Natural Protein, Rich in Vitamins, Healthy Development and Cleaner Water 0.7 oz
Units sold4K
Trending Betta Fish Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0017JAPMQ booked 4K units at $8.91, with ▲ 300.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0017JAPMQ
Tetra Pro PlecoWafers Fish Food for Algae-Eaters, 5.29 oz | Complete Daily Food For Herbivore Bottom-Feeders, Sinking Wafers With Algae Center, Algae & Fiber to Support Digestion
Price
$8.91
Rating
4.6
Reviews
21.8K
Latest month sales
B00026Z48A
Tetra Goldfish Flakes Fish Food, 2.2 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Price
$5.97
Rating
4.7
Reviews
26.3K
Latest month sales
B001F95WUI
TetraMin Tropical Flakes Fish Food, 0.42 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
Unlock to view ASIN details and product titles
Price
$2.99
Rating
4.8
Reviews
20.1K
Latest month sales
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