Kodiak Oatmeal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kodiak Oatmeal sales on Amazon US totaled 235,000 units in July 2026 (▲ 6.4% vs. the prior month), generating an estimated $2,362,530 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.4% of unit volume and 26.9% of revenue, while a typical listing is priced at $13.94. The keyword itself pulled 18,456 Amazon queries over the same period (▲ 10.7% MoM).
Zooming out to the 12-month window ending July 2026, the kodiak oatmeal Top 50 moved 2,485,000 units and $26,583,437 in cumulative sales — an average of 207,083 units and $2,215,286 per month. Monthly throughput topped out at 241,500 units in January 2026 and dipped to 139,400 in May 2026, leaving the latest reading 25.1% higher than August 2025.
Kodiak Oatmeal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
235K
▲ 6.4% MoM
Monthly Revenue 2026/07
$2.4M
▲ 0.4% MoM
Top 10 Market Share 2026/07
46.4%
Kodiak Oatmeal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kodiak oatmeal listing on Amazon US in July 2026 is ASIN B07NSRHMPR (Brand: 365 by Whole Foods Market), which sold 20,000 units at $4.49 apiece — equal to 8.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $635,770 in July 2026 — 46.4% of unit volume and 26.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kodiak Oatmeal' on Amazon
July 2026
Is 46.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07NSRHMPR
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
20K
▲ 150.0%vs. prior month
$85.8K
latest month
12-month trend
B0BVT37H4W
Nature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
10K
▲ 25.0%vs. prior month
$109K
latest month
12-month trend
B07TRN4WVY
Amazon Grocery, Quick Cook Oats, 18 Oz
10K
▲ 66.7%vs. prior month
$23.8K
latest month
12-month trend
B07WD9MY9W
Kodiak Cakes Power Waffles, Buttermilk & Vanilla 13.4oz (Frozen)
10K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B08J97BY5J
MUSH Overnight Oats - Vanilla Bean - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
10K
▲ 0.0%vs. prior month
$18.4K
latest month
12-month trend
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Best Kodiak Oatmeal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing kodiak oatmeal brand in July 2026, moving 20,000 units across 1 ASIN for 18.3% of Top 10 volume. Quaker follows with 20,000 units (18.3%), ahead of Nature Valley on 10,000 units (9.2%).
Volume is spread across 9 brands, with the top three holding 45.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.49 to $12.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
1 ASIN in Top 10
18.3%
Units
20K
Revenue
$85.8K
Avg. price
$4.49
B07NSRHMPR
$4.49·★4.6·7K revs365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
Units sold20K
Quaker
2 ASINs in Top 10
18.3%
Units
20K
Revenue
$246.2K
Avg. price
$12.80
B01M3RZBFH
$11.88·★4.6·10.7K revsQuaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Units sold10KB09DRLD79T
$13.72·★4.7·8.1K revsQuaker Instant Oatmeal Fruit & Cream Variety Pack, Single Serve Packets, (44 Pack)
Units sold10K
Nature Valley
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$59.8K
Avg. price
$5.98
B0BVT37H4W
$5.98·★4.7·2.6K revsNature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
Units sold10K
Trending Kodiak Oatmeal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07TRN4WVY booked 10K units at $2.38, with ▲ 66.7% MoM change. On the growth side, B07NSRHMPR leads positive momentum with ▲ 150.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07TRN4WVY
Amazon Grocery, Quick Cook Oats, 18 Oz
Price
$2.38
Rating
4.5
Reviews
8.1K
Latest month sales
B09DRLD79T
Quaker Instant Oatmeal Fruit & Cream Variety Pack, Single Serve Packets, (44 Pack)
Price
$13.72
Rating
4.7
Reviews
8.1K
Latest month sales
B07NSRHMPR
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
Unlock to view ASIN details and product titles
Price
$4.49
Rating
4.6
Reviews
7K
Latest month sales
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