Purely Elizabeth Oatmeal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purely Elizabeth Oatmeal sales on Amazon US totaled 218,600 units in July 2026 (▲ 6.9% vs. the prior month), generating an estimated $1,984,797 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 48.8% of revenue, while a typical listing is priced at $11.14. The keyword itself pulled 17,780 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the purely elizabeth oatmeal Top 50 moved 2,539,050 units and $24,271,114 in cumulative sales — an average of 211,588 units and $2,022,593 per month. Monthly throughput topped out at 260,700 units in January 2026 and dipped to 149,300 in May 2026, leaving the latest reading 11.0% higher than August 2025.
Purely Elizabeth Oatmeal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
218.6K
▲ 6.9% MoM
Monthly Revenue 2026/07
$2M
▲ 2.5% MoM
Top 10 Market Share 2026/07
54.9%
Purely Elizabeth Oatmeal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purely elizabeth oatmeal listing on Amazon US in July 2026 is ASIN B01515ECLQ (Brand: purely elizabeth.), which sold 20,000 units at $5.89 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $968,700 in July 2026 — 54.9% of unit volume and 48.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purely Elizabeth Oatmeal' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01515ECLQ
Purely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
20K
▲ 0.0%vs. prior month
$63.8K
latest month
12-month trend
B07NSRHMPR
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
20K
▲ 150.0%vs. prior month
$85.8K
latest month
12-month trend
B074PTWHC4
Quaker Quaker Instant Oatmeal, Maple & Brown Sugar, Individual Packets, 1.51 Ounce (Pack of 48)
10K
▲ 0.0%vs. prior month
$107.8K
latest month
12-month trend
B00DJQ0Z0M
Cascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
10K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
B01KV4H51G
Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
10K
▲ 0.0%vs. prior month
$168.8K
latest month
12-month trend
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
10K
▲ 25.0%vs. prior month
$109K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purely Elizabeth Oatmeal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
purely elizabeth. is the best-performing purely elizabeth oatmeal brand in July 2026, moving 40,000 units across 3 ASINs for 33.3% of Top 10 volume. Quaker follows with 30,000 units (25.0%), ahead of 365 by Whole Foods Market on 20,000 units (16.7%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.49 to $13.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
purely elizabeth.
3 ASINs in Top 10
33.3%
Units
40K
Revenue
$158.7K
Avg. price
$5.86
B01515ECLQ
$5.89·★4.6·6.2K revsPurely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
Units sold20KB07RB7KM5S
$5.48·★4.6·3.5K revsPurely Elizabeth, Granola Vanilla Almond Butter MCT Grain Free, 8 Ounce
Units sold10KB0CJVMHYDH
$6.20·★4.7·1.1K revsPurely Elizabeth, Cookie Granola Chocolate Chip, 11 Ounce
Units sold10K
Quaker
3 ASINs in Top 10
25.0%
Units
30K
Revenue
$385.6K
Avg. price
$13.18
B074PTWHC4
$10.78·★4.8·23.3K revsQuaker Quaker Instant Oatmeal, Maple & Brown Sugar, Individual Packets, 1.51 Ounce (Pack of 48)
Units sold10KB01KV4H51G
$16.88·★4.8·11.3K revsQuaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
Units sold10KB01M3RZBFH
$11.88·★4.6·10.7K revsQuaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Units sold10K
365 by Whole Foods Market
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$85.8K
Avg. price
$4.49
B07NSRHMPR
$4.49·★4.6·7K revs365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
Units sold20K
Trending Purely Elizabeth Oatmeal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01M3RZBFH booked 10K units at $11.88, with ▲ 25.0% MoM change. On the growth side, B07NSRHMPR leads positive momentum with ▲ 150.0% MoM growth on 20K units, with B07C31TV8Q close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Price
$11.88
Rating
4.6
Reviews
10.7K
Latest month sales
B07NSRHMPR
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
Price
$4.49
Rating
4.6
Reviews
7K
Latest month sales
B07C31TV8Q
One Degree Organics Sprouted Rolled Oats, 24oz | Glyphosate-Free, USDA Organic, Gluten-Free, Non-GMO, Vegan, Kosher, Oatmeal, Overnight Oats
Unlock to view ASIN details and product titles
Price
$7.89
Rating
4.6
Reviews
1.7K
Latest month sales
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