Gluten Free Oatmeal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gluten Free Oatmeal sales on Amazon US totaled 184,400 units in July 2026 (▲ 10.2% vs. the prior month), generating an estimated $1,691,875 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 29.2% of revenue, while a typical listing is priced at $12.40. The keyword itself pulled 16,330 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the gluten free oatmeal Top 50 moved 1,908,900 units and $19,149,205 in cumulative sales — an average of 159,075 units and $1,595,767 per month. Monthly throughput topped out at 195,000 units in January 2026 and dipped to 95,500 in May 2026, leaving the latest reading 29.4% higher than August 2025.
Gluten Free Oatmeal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
184.4K
▲ 10.2% MoM
Monthly Revenue 2026/07
$1.7M
▼ 1.5% MoM
Top 10 Market Share 2026/07
53.1%
Gluten Free Oatmeal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gluten free oatmeal listing on Amazon US in July 2026 is ASIN B01515ECLQ (Brand: purely elizabeth.), which sold 20,000 units at $6.19 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 98,000 units and $493,300 in July 2026 — 53.1% of unit volume and 29.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gluten Free Oatmeal' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01515ECLQ
Purely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
20K
▲ 0.0%vs. prior month
$63.8K
latest month
12-month trend
B07NSRHMPR
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
20K
▲ 150.0%vs. prior month
$85.8K
latest month
12-month trend
B07TRN4WVY
Amazon Grocery, Quick Cook Oats, 18 Oz
10K
▲ 66.7%vs. prior month
$23.8K
latest month
12-month trend
B07BRXFXCR
Bob's Red Mill Organic Gluten Free Old Fashioned Rolled Oats , 32oz
9K
▲ 0.0%vs. prior month
$61.5K
latest month
12-month trend
B000WHXORC
Cream of Rice Gluten Free Hot Cereal, 14 Ounce
8K
▲ 0.0%vs. prior month
$31.9K
latest month
12-month trend
B08FNGHYL4
Amazon Grocery, Steel Cut Quick Oats, 25 Oz
8K
▲ 60.0%vs. prior month
$30.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gluten Free Oatmeal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing gluten free oatmeal brand in July 2026, moving 24,000 units across 2 ASINs for 24.5% of Top 10 volume. purely elizabeth. follows with 20,000 units (20.4%), ahead of Amazon Grocery on 18,000 units (18.4%).
With 7 brands splitting the Top 10 and 63.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.92 to $6.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
2 ASINs in Top 10
24.5%
Units
24K
Revenue
$113.5K
Avg. price
$5.79
B07NSRHMPR
$4.29·★4.6·7K revs365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
Units sold20KB07NSRM5G3
$7.29·★4.5·10.5K revs365 by Whole Foods Market, Organic Old-Fashioned Rolled Oats, 42 Ounce
Units sold4K
purely elizabeth.
1 ASIN in Top 10
20.4%
Units
20K
Revenue
$63.8K
Avg. price
$6.19
B01515ECLQ
$6.19·★4.6·6.2K revsPurely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
Units sold20K
Amazon Grocery
2 ASINs in Top 10
18.4%
Units
18K
Revenue
$54.6K
Avg. price
$2.92
B07TRN4WVY
$2.38·★4.5·8.1K revsAmazon Grocery, Quick Cook Oats, 18 Oz
Units sold10KB08FNGHYL4
$3.45·★4.3·4.8K revsAmazon Grocery, Steel Cut Quick Oats, 25 Oz
Units sold8K
Trending Gluten Free Oatmeal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01M34T9I5 booked 5K units at $4.34, with ▲ 0.0% MoM change. On the growth side, B08CRZCVFD leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0017WE0FG close behind at ▲ 233.3% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M34T9I5
Quaker Instant Oatmeal, Gluten Free, Maple & Brown Sugar, Heart Healthy Oatmeal, Individual Packs, 1.51 Oz (Pack of 8)
Price
$4.34
Rating
4.7
Reviews
2.8K
Latest month sales
B08CRZCVFD
One Degree Gluten Free Sprouted Rolled Oats 5 lbs.
Price
$14.95
Rating
4.6
Reviews
2.6K
Latest month sales
B0017WE0FG
NOW Foods, Organic Rolled Oats, Source of Fiber, Protein and Iron, 100% Whole Grain, Product of the USA, 24-Ounce (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$6.06
Rating
4.7
Reviews
258
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this gluten free oatmeal report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card