Iso100 Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Iso100 Protein Powder sales on Amazon US totaled 682,000 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $25,713,040 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 45.5% of revenue, while a typical listing is priced at $50.87. The keyword itself pulled 26,060 Amazon queries over the same period (▲ 10.7% MoM).
Zooming out to the 12-month window ending July 2026, the iso100 protein powder Top 50 moved 7,172,700 units and $259,334,733 in cumulative sales — an average of 597,725 units and $21,611,228 per month. Monthly throughput topped out at 714,200 units in June 2026 and dipped to 366,450 in May 2026, leaving the latest reading 16.1% higher than August 2025.
Iso100 Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
682K
▼ 4.5% MoM
Monthly Revenue 2026/07
$25.7M
▼ 9.8% MoM
Top 10 Market Share 2026/07
58.7%
Iso100 Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold iso100 protein powder listing on Amazon US in July 2026 is ASIN B00GL2HMES (Brand: Nutricost), which sold 100,000 units at $21.50 apiece — equal to 14.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $11,706,200 in July 2026 — 58.7% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Iso100 Protein Powder' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00GL2HMES
Nutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B002DYIZEE
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
80K
▲ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
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Best Iso100 Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing iso100 protein powder brand in July 2026, moving 140,000 units across 4 ASINs for 35.0% of Top 10 volume. Nutricost follows with 100,000 units (25.0%), ahead of Orgain on 60,000 units (15.0%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.50 to $53.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
4 ASINs in Top 10
35.0%
Units
140K
Revenue
$4.4M
Avg. price
$53.74
B002DYIZEE
$14.68·★4.6·78.4K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold80KB000GISTZ4
$49.75·★4.7·48.7K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB002DYIZH6
$54.25·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20KB000GISU1M
$96.28·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 5LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold10K
Nutricost
1 ASIN in Top 10
25.0%
Units
100K
Revenue
$2.1M
Avg. price
$21.50
B00GL2HMES
$21.50·★4.7·59.7K revsNutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
Units sold100K
Orgain
1 ASIN in Top 10
15.0%
Units
60K
Revenue
$1.8M
Avg. price
$31.98
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60K
Trending Iso100 Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06ZZ3PJQD booked 30K units at $27.57, with ▲ 200.0% MoM change. On the growth side, B006N74O2Y leads positive momentum with ▲ 1400.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.7K
Latest month sales
B006N74O2Y
Muscle Milk Genuine Protein Powder, Chocolate, 1.93 Pounds, 13 Servings, 32g Protein, 2g Sugar, Calcium, Vitamins A, C & D, NSF Certified for Sport, Energizing Snack, Packaging May Vary
Unlock to view ASIN details and product titles
Price
$23.18
Rating
4.5
Reviews
2.5K
Latest month sales
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