Truvani Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Truvani sales on Amazon US totaled 210,800 units in July 2026 (▼ 23.9% vs. the prior month), generating an estimated $7,790,827 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 56.4% of revenue, while a typical listing is priced at $40.04. The keyword itself pulled 24,364 Amazon queries over the same period (▲ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the truvani Top 50 moved 2,470,950 units and $92,109,333 in cumulative sales — an average of 205,913 units and $7,675,778 per month. Monthly throughput topped out at 277,100 units in June 2026 and dipped to 142,400 in May 2026, leaving the latest reading 1.2% lower than August 2025.
Truvani Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.8K
▼ 23.9% MoM
Monthly Revenue 2026/07
$7.8M
▼ 26.4% MoM
Top 10 Market Share 2026/07
61.7%
Truvani Market Share & Sales Concentration on Amazon US — July 2026
The most-sold truvani listing on Amazon US in July 2026 is ASIN B00J074W94 (Brand: Orgain), which sold 40,000 units at $31.98 apiece — equal to 19.0% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $4,395,900 in July 2026 — 61.7% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Truvani' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B07Y7H3FHB
IQBAR Clean Protein Bars, Low Sugar Keto, Chocolate Variety Pack 12-Count | High Fiber Plant Based Snacks, Clean Label Project Certified | Gluten Free, Dairy Free, Vegan, Soy Free
10K
▼ 50.0%vs. prior month
$248.6K
latest month
12-month trend
B004LSGEXY
Truvia Sweetener Natural Calorie Free, 9.8 Ounce | Spoonable jar; 3/4 tsp = 2 tsp sugar; stevia leaf, erythritol; non-GMO, gluten-free, kosher; diabetic & keto
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
10K
▲ 0.0%vs. prior month
$449.9K
latest month
12-month trend
B07KN2Z9Z3
Truvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1)
10K
▲ 0.0%vs. prior month
$191.9K
latest month
12-month trend
B0BPK32N5S
FlavCity Vanilla All in One Protein Shake Powder - On the Go Meal Alternative + Collagen Peptides, Reishi & Cordyceps - Focus, Skin, Hair & Joint Support - 100% Grass Fed Whey, 20 Servings
10K
▼ 50.0%vs. prior month
$594.8K
latest month
12-month trend
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Best Truvani Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing truvani brand in July 2026, moving 40,000 units across 1 ASIN for 30.8% of Top 10 volume. Truvia follows with 20,000 units (15.4%), ahead of Truvani on 20,000 units (15.4%).
With 8 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.84 to $40.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
1 ASIN in Top 10
30.8%
Units
40K
Revenue
$1.2M
Avg. price
$31.98
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
Units sold40K
Truvia
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$254.5K
Avg. price
$12.84
B004LSGEXY
$6.48·★4.7·15.3K revsTruvia Sweetener Natural Calorie Free, 9.8 Ounce | Spoonable jar; 3/4 tsp = 2 tsp sugar; stevia leaf, erythritol; non-GMO, gluten-free, kosher; diabetic & keto
Units sold10KB07KN2Z9Z3
$19.19·★4.8·20.5K revsTruvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1)
Units sold10K
Truvani
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$860.1K
Avg. price
$40.43
B0DDQHJ2NG
$39.99·★4.3·912 revsTruvani Organic Plant Based Protein Powder | Chocolate | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Units sold10KB0DDQHLWFN
$40.87·★4.2·1.5K revsTruvani Organic Plant Based Protein Powder | Vanilla | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Units sold10K
Trending Truvani Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DT7L9X4N leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B07BBTQ7T9 close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DT7L9X4N
Truvani Organic Plant Based Protein Powder | Strawberry | 20 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Price
$44.99
Rating
4.2
Reviews
8.4K
Latest month sales
B07BBTQ7T9
EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO, Dairy Free, Non Whey, Plant Based Protein Powder for Women and Men, Gluten Free - 26 Servings 32 Oz (Chocolate)
Price
$45.99
Rating
4.4
Reviews
6K
Latest month sales
B0F9GQL477
Perelel Vegan Pea Protein Powder, 20g Protein, Vanilla | Plant Based Protein with 3g Creatine Monohydrate & 5g Prebiotic Fiber per Serving, Gut Health Blend, 15 Servings
Unlock to view ASIN details and product titles
Price
$47.00
Rating
4.2
Reviews
140
Latest month sales
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