Mio Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mio sales on Amazon US totaled 144,250 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $889,925 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.8% of unit volume and 61.8% of revenue, while a typical listing is priced at $14.44. The keyword itself pulled 90,226 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the mio Top 50 moved 1,321,600 units and $8,396,960 in cumulative sales — an average of 110,133 units and $699,747 per month. Monthly throughput topped out at 155,800 units in June 2026 and dipped to 86,000 in May 2026, leaving the latest reading 35.9% higher than August 2025.
Mio Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
144.3K
▼ 7.4% MoM
Monthly Revenue 2026/07
$889.9K
▼ 3.7% MoM
Top 10 Market Share 2026/07
72.8%
Mio Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mio listing on Amazon US in July 2026 is ASIN B08KKC8KS8 (Brand: Mio), which sold 20,000 units at $4.97 apiece — equal to 13.9% of every unit tracked in this report.
The Top 10 ASINs account for 105,000 units and $550,250 in July 2026 — 72.8% of unit volume and 61.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mio' on Amazon
July 2026
Is 72.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KKC8KS8
Mio Liquid Water Enhancer, Lemonade, 3.24 fl oz | Zero Sugar & Zero Calories, Squeeze to Control Flavor Intensity, Water Flavoring for All-Day Hydration, On-the-Go
20K
▲ 0.0%vs. prior month
$99.4K
latest month
12-month trend
B0B9TBVHTH
mio Hydrate Liquid Water Enhancer, Strawberry Lemonade, 1.62 fl oz | 0 Sugar & 0 Calories, Electrolyte Boost, Control Flavor with a Squeeze, Portable
20K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B01M311CXS
Stur Liquid Water Enhancer | Classic Variety Pack | Naturally Sweetened | High in Vitamin C & Antioxidants | Sugar Free | Zero Calories | Keto | Vegan | 5 Bottles, Makes 120 Drinks
10K
▲ 0.0%vs. prior month
$153.8K
latest month
12-month trend
B08KJQGHM3
Mio Liquid Water Enhancer, Orange Tangerine, 3.24 fl oz | Zero Sugar & Zero Calories, Squeeze to Control Flavor Intensity, Water Flavoring for All-Day Hydration, On-the-Go
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
B08KKQC36R
Mio Energy Liquid Water Enhancer, Black Cherry, 3.24 fl oz | 90 mg Caffeine per Serving for Energy, Control Caffeine & Flavor with a Squeeze, a Portable Water Enhancer for On-the-Go
9K
▼ 10.0%vs. prior month
$44.7K
latest month
12-month trend
B08KK974BS
Mio Liquid Water Enhancer, Strawberry Watermelon, 3.24 fl oz | Zero Sugar & Zero Calories, Squeeze to Control Flavor Intensity, Water Flavoring for All-Day Hydration, On-the-Go
8K
▼ 11.1%vs. prior month
$39.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mio Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Mio is the best-performing mio brand in July 2026, moving 95,000 units across 9 ASINs for 90.5% of Top 10 volume. Stur follows with 10,000 units (9.5%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.17 to $17.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mio
9 ASINs in Top 10
90.5%
Units
95K
Revenue
$396.4K
Avg. price
$4.17
B08KKC8KS8
$4.97·★4.6·5.2K revsMio Liquid Water Enhancer, Lemonade, 3.24 fl oz | Zero Sugar & Zero Calories, Squeeze to Control Flavor Intensity, Water Flavoring for All-Day Hydration, On-the-Go
Units sold20KB0B9TBVHTH
$2.99·★4.8·1.5K revsmio Hydrate Liquid Water Enhancer, Strawberry Lemonade, 1.62 fl oz | 0 Sugar & 0 Calories, Electrolyte Boost, Control Flavor with a Squeeze, Portable
Units sold20KB08KJQGHM3
$4.97·★4.7·2.5K revsMio Liquid Water Enhancer, Orange Tangerine, 3.24 fl oz | Zero Sugar & Zero Calories, Squeeze to Control Flavor Intensity, Water Flavoring for All-Day Hydration, On-the-Go
Units sold10KB08KKQC36R
$4.97·★4.7·5.2K revsMio Energy Liquid Water Enhancer, Black Cherry, 3.24 fl oz | 90 mg Caffeine per Serving for Energy, Control Caffeine & Flavor with a Squeeze, a Portable Water Enhancer for On-the-Go
Units sold9KB08KK974BS
$4.97·★4.6·2.2K revsMio Liquid Water Enhancer, Strawberry Watermelon, 3.24 fl oz | Zero Sugar & Zero Calories, Squeeze to Control Flavor Intensity, Water Flavoring for All-Day Hydration, On-the-Go
Units sold8KB00B2AZLGU
$2.99·★4.6·1.1K revsMio Hydrate Liquid Water Enhancer, Berry Blast, 1.62 fl oz | 0 Sugar & 0 Calories, Electrolyte Boost, Control Flavor with a Squeeze, Portable
Units sold8KB00O26Z4MC
$2.99·★4.5·1.4K revsmio Hydrate Liquid Water Enhancer, Arctic Grape, 1.62 fl oz | 0 Sugar & 0 Calories, Electrolyte Boost, Control Flavor with a Squeeze, Portable
Units sold7KB0DQM2D8GV
$5.70·★4.6·1.4K revsMio Unwind Liquid Water Enhancer, Berry Dragonfruit, 1.62 fl oz Bottle | Zero Sugar & Zero Calories, No Artificial Dyes, Magnesium & B Vitamins, Water Flavoring, Kosher, On-the-Go
Units sold7KB00DQJYUFS
$2.99·★4.5·7.3K revsMio Liquid Water Enhancer, Sweet Tea Flavored, 1.62 fl oz | Zero Sugar & Zero Calories, Squeeze to Control Flavor Intensity, Water Flavoring for All-Day Hydration, On-the-Go
Units sold6K
Stur
1 ASIN in Top 10
9.5%
Units
10K
Revenue
$153.8K
Avg. price
$17.45
B01M311CXS
$17.45·★4.2·20.2K revsStur Liquid Water Enhancer | Classic Variety Pack | Naturally Sweetened | High in Vitamin C & Antioxidants | Sugar Free | Zero Calories | Keto | Vegan | 5 Bottles, Makes 120 Drinks
Units sold10K
Trending Mio Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00DQJYUFS booked 6K units at $2.99, with ▼ 14.3% MoM change. On the growth side, B00FCH7YGO leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07Z44KFSW close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00DQJYUFS
Mio Liquid Water Enhancer, Sweet Tea Flavored, 1.62 fl oz | Zero Sugar & Zero Calories, Squeeze to Control Flavor Intensity, Water Flavoring for All-Day Hydration, On-the-Go
Price
$2.99
Rating
4.5
Reviews
7.3K
Latest month sales
B00FCH7YGO
Mio Berry Pomegranate Liquid Water Enhancer, SugarFree & Refreshing 1.62 oz. Each (Pack of 5) | SugarFree & Refreshing 1.62 oz. Each (Pack of 5)
Price
$30.06
Rating
4.7
Reviews
205
Latest month sales
B07Z44KFSW
Mio Energy Water Enhancement - Variety Pack, 2 Strawberry Pineapple Smash, 2 Tropical Fusion, 2 Acai Berry Storm and 2 Wicked Blue Citrus (8 Pack)
Unlock to view ASIN details and product titles
Price
$43.00
Rating
4.6
Reviews
2.7K
Latest month sales
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