Illume Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Illume Toothbrush sales on Amazon US totaled 235,200 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $6,539,158 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 57.1% of revenue, while a typical listing is priced at $34.41. The keyword itself pulled 9,904 Amazon queries over the same period (▼ 32.9% MoM).
Zooming out to the 12-month window ending July 2026, the illume toothbrush Top 50 moved 2,552,100 units and $69,903,786 in cumulative sales — an average of 212,675 units and $5,825,316 per month. Monthly throughput topped out at 271,400 units in June 2026 and dipped to 118,900 in May 2026, leaving the latest reading 38.5% higher than August 2025.
Illume Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
235.2K
▼ 13.3% MoM
Monthly Revenue 2026/07
$6.5M
▼ 23.7% MoM
Top 10 Market Share 2026/07
65.1%
Illume Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold illume toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 25.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 153,000 units and $3,733,290 in July 2026 — 65.1% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Illume Toothbrush' on Amazon
July 2026
Is 65.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B07PQYJBM3
LIVFRESH Toothpaste Gel, Clinically Proven to Remove Plaque 250% Better, Does Not Irritate Gums, Reduces Tartar Buildup, Freshens Breath, SLS Free Dental Gel, Wintergreen
20K
▲ 0.0%vs. prior month
$489.4K
latest month
12-month trend
B005LB75NI
NIMBUS Extra Soft Toothbrushes (Regular Size Head), Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack, Colors May Vary)
10K
▼ 50.0%vs. prior month
$189.9K
latest month
12-month trend
B00AFWPVUC
MOUTHWATCHERS Soft Flossing Manual Toothbrush, Adults, Pack of 2, Assorted | Floss-Tip Bristles for Sensitive Teeth and Gums, Soft Manual Brush, Deep Clean, BPA Free, Dr Plotka Design
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
B0DSKZ4Y27
EUTHYMOL Purple Whitening Toothpaste, Instant Brightening | 3.7 fl oz | Whitening Toothpaste for Yellow & Sensitive Teeth, Violet ToneUp, 24H Stain Defense, Long-Lasting Fresh Breath, Aluminum tube
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0FFVFJBCZ
TheraBreath Deep Clean Toothpaste, Fresh Mint, 4 oz, 2-Pack | Kills 99.9% of Germs That Cause Bad Breath, Gingivitis & Plaque Protection, Gentle Teeth Whitening
10K
▼ 66.7%vs. prior month
$112.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Illume Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquasonic is the best-performing illume toothbrush brand in July 2026, moving 60,000 units across 1 ASIN for 39.2% of Top 10 volume. LIVFRESH follows with 20,000 units (13.1%), ahead of NIMBUS on 10,000 units (6.5%).
Volume is spread across 10 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.99 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquasonic
1 ASIN in Top 10
39.2%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
LIVFRESH
1 ASIN in Top 10
13.1%
Units
20K
Revenue
$489.4K
Avg. price
$24.95
B07PQYJBM3
$24.95·★4.2·10.1K revsLIVFRESH Toothpaste Gel, Clinically Proven to Remove Plaque 250% Better, Does Not Irritate Gums, Reduces Tartar Buildup, Freshens Breath, SLS Free Dental Gel, Wintergreen
Units sold20K
NIMBUS
1 ASIN in Top 10
6.5%
Units
10K
Revenue
$189.9K
Avg. price
$18.99
B005LB75NI
$18.99·★4.8·12.4K revsNIMBUS Extra Soft Toothbrushes (Regular Size Head), Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack, Colors May Vary)
Units sold10K
Trending Illume Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FT14FWV4 booked 9K units at $4.99, with ▲ 200.0% MoM change. On the growth side, B0FRFW6VYR leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FT14FWV4
Miswak Sticks for Teeth Pack of 2 - Vacuum Sealed Traditional Sewak Natural Miswak Toothbrush - for Healthy Teeths,Gums and Fresh Breath
Price
$4.99
Rating
3.8
Reviews
969
Latest month sales
B0D2587QXX
PRIMALS Boar Bristle & Bamboo Toothbrush (4-Pack) - Premium Boar Bristles - Fully Biodegradable - Plastic & Nylon Free - Quick Dry Design
Price
$27.99
Rating
4.0
Reviews
928
Latest month sales
B0FRFW6VYR
Onlyone Onlyone Electric Toothbrush for Adults, Rechargeable Electric Toothbrush with 8 Brush Heads, Travel Case, Charging Base & Wireless Charging - 5 Modes with Smart Timer, White
Unlock to view ASIN details and product titles
Price
$8.98
Rating
4.4
Reviews
1.7K
Latest month sales
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