Colgate Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Colgate is the best-performing colgate toothbrush brand in July 2026, moving 119,000 units across 6 ASINs for 52.0% of Top 10 volume. Aquasonic follows with 60,000 units (26.2%), ahead of Oral-B on 40,000 units (17.5%).

With 4 brands splitting the Top 10 and 95.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.67 to $29.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CFFZ389Y leads positive momentum with ▲ 1900.0% MoM growth on 2K units, with B006ZBT0OA close behind at ▲ 250.0% MoM on 7K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.