Headphones Noise Cancelling Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Headphones Noise Cancelling sales on Amazon US totaled 138,900 units in July 2026 (▼ 40.6% vs. the prior month), generating an estimated $15,481,736 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.9% of unit volume and 42.3% of revenue, while a typical listing is priced at $111.18. The keyword itself pulled 16,867 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the headphones noise cancelling Top 50 moved 2,029,150 units and $230,152,663 in cumulative sales — an average of 169,096 units and $19,179,389 per month. Monthly throughput topped out at 251,400 units in November 2025 and dipped to 114,400 in May 2026, leaving the latest reading 5.1% lower than August 2025.
Headphones Noise Cancelling Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
138.9K
▼ 40.6% MoM
Monthly Revenue 2026/07
$15.5M
▼ 51.6% MoM
Top 10 Market Share 2026/07
61.9%
Headphones Noise Cancelling Market Share & Sales Concentration on Amazon US — July 2026
The most-sold headphones noise cancelling listing on Amazon US in July 2026 is ASIN B09LYF2ST7 (Brand: BERIBES), which sold 10,000 units at $28.99 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 86,000 units and $6,552,120 in July 2026 — 61.9% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Headphones Noise Cancelling' on Amazon
July 2026
Is 61.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09LYF2ST7
BERIBES Bluetooth Headphones Over Ear Wireless HiFi Stereo Headsets 65H 6EQ | Bluetooth 6.0,with Built-in HD Mic,Foldable Lightweight,Comfort Fit,Fast Charging,Deep Bass for Home Office Cellphone PC Ect.
10K
▲ 0.0%vs. prior month
$196.2K
latest month
12-month trend
B0C3HCD34R
Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Black | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
10K
▲ 0.0%vs. prior month
$415K
latest month
12-month trend
B0CQXMXJC5
Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, White | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
10K
▲ 0.0%vs. prior month
$417.6K
latest month
12-month trend
B0DGHMNQ5Z
Apple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
10K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0DGJ7HYG1
Apple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
10K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0FQFB8FMG
Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Headphones Noise Cancelling Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing headphones noise cancelling brand in July 2026, moving 30,000 units across 3 ASINs for 34.9% of Top 10 volume. Soundcore follows with 26,000 units (30.2%), ahead of BERIBES on 10,000 units (11.6%).
With 6 brands splitting the Top 10 and 76.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $28.99 to $149.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
3 ASINs in Top 10
34.9%
Units
30K
Revenue
$4.6M
Avg. price
$149.33
B0DGHMNQ5Z
$99.00·★4.5·34.1K revsApple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
Units sold10KB0DGJ7HYG1
$149.00·★4.5·23.8K revsApple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
Units sold10KB0FQFB8FMG
$199.99·★4.4·14.4K revsApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
Units sold10K
Soundcore
3 ASINs in Top 10
30.2%
Units
26K
Revenue
$1.1M
Avg. price
$48.32
B0C3HCD34R
$44.99·★4.5·72.8K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Black | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold10KB0CQXMXJC5
$44.99·★4.5·72.8K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, White | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold10KB0F4884LN3
$54.99·★4.5·72.8K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Pink | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold6K
BERIBES
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$196.2K
Avg. price
$28.99
B09LYF2ST7
$28.99·★4.5·57.4K revsBERIBES Bluetooth Headphones Over Ear Wireless HiFi Stereo Headsets 65H 6EQ | Bluetooth 6.0,with Built-in HD Mic,Foldable Lightweight,Comfort Fit,Fast Charging,Deep Bass for Home Office Cellphone PC Ect.
Units sold10K
Trending Headphones Noise Cancelling Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01LWYWH43 booked 7K units at $11.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LWYWH43
Dr.meter EM100 Noise Cancelling Headphones for Kids Adults, Ear Muffs | 27.4SNR Hearing Protection Earmuffs for Monster Jam, Autism Sensory, Concerts, Fireworks, Races, Toddler Kids Noise Reduction
Price
$11.99
Rating
4.6
Reviews
20.5K
Latest month sales
B07MNZ7C1M
ProCase Hearing Protection Ear Muffs SNR 33dB, Noise Cancelling Headphones | Adjustable NRR 28dB Noise Reduction Earmuffs for Adults & Kids, Shooting, Lawn Mowing, Studying, Autism Sensory Needs
Price
$11.99
Rating
4.4
Reviews
26K
Latest month sales
B0F4884LN3
Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Pink | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Unlock to view ASIN details and product titles
Price
$54.99
Rating
4.5
Reviews
72.8K
Latest month sales
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