Sony Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sony sales on Amazon US totaled 53,750 units in July 2026 (▼ 47.2% vs. the prior month), generating an estimated $9,366,726 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.7% of unit volume and 39.2% of revenue, while a typical listing is priced at $1173.29. The keyword itself pulled 32,649 Amazon queries over the same period (▼ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the sony Top 50 moved 749,100 units and $126,437,516 in cumulative sales — an average of 62,425 units and $10,536,460 per month. Monthly throughput topped out at 101,750 units in June 2026 and dipped to 27,350 in May 2026, leaving the latest reading 15.2% lower than August 2025.
Sony Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
53.8K
▼ 47.2% MoM
Monthly Revenue 2026/07
$9.4M
▼ 47.3% MoM
Top 10 Market Share 2026/07
83.7%
Sony Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sony listing on Amazon US in July 2026 is ASIN B00NJ2M33I (Brand: Sony), which sold 10,000 units at $9.99 apiece — equal to 18.6% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $3,668,780 in July 2026 — 83.7% of unit volume and 39.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sony' on Amazon
July 2026
Is 83.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00NJ2M33I
Sony ZX Series Wired On-Ear Headphones, Black MDR-ZX110
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0BS1QCFHX
Sony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones, Black | Comfortable Lightweight Design, Dual Noise Sensor technology, Up to 35 Hrs Battery with Quick Charging, Multipoint Connection
7K
▼ 30.0%vs. prior month
$552K
latest month
12-month trend
B0BS1PRC4L
Sony WH-CH520 Wireless On-Ear Bluetooth Headphones with Microphone, Black | Comfortable Lightweight Design, Up to 50 Hrs Battery with Quick Charging, Multipoint Connection, Clear Calls, Swivel design
7K
▼ 30.0%vs. prior month
$238.7K
latest month
12-month trend
B0DWGS5977
Sony BDP-S1700U Full HD 1080p Blu-ray DVD Player with HDMI Cable | Dolby Digital TrueHD/DTS, DVD Upscaling, Ultra-Compact, Triluminos Color, Front USB
5K
▲ 0.0%vs. prior month
$573.1K
latest month
12-month trend
B0FY6Y5YDQ
PlayStation DualSense™ Wireless Controller – Chroma Teal - For PS5, PC, MAC & Mobile
4K
▼ 42.9%vs. prior month
$316K
latest month
12-month trend
B0D9R4GYTN
Sony WF-C510 Truly Wireless Bluetooth Earbud Headphones, Black | Comfortable & Compact Fit, Up to 22 Hours of Battery, Multipoint Connection, Ambient Sound Mode. IPX4 Water Resistant
3K
▼ 40.0%vs. prior month
$125.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sony Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Sony is the best-performing sony brand in July 2026, moving 41,000 units across 9 ASINs for 91.1% of Top 10 volume. PlayStation follows with 4,000 units (8.9%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $79.00 to $119.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sony
9 ASINs in Top 10
91.1%
Units
41K
Revenue
$3.4M
Avg. price
$119.54
B00NJ2M33I
$9.99·★4.5·100.6K revsSony ZX Series Wired On-Ear Headphones, Black MDR-ZX110
Units sold10KB0BS1QCFHX
$85.95·★4.3·16.5K revsSony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones, Black | Comfortable Lightweight Design, Dual Noise Sensor technology, Up to 35 Hrs Battery with Quick Charging, Multipoint Connection
Units sold7KB0BS1PRC4L
$36.95·★4.4·34.6K revsSony WH-CH520 Wireless On-Ear Bluetooth Headphones with Microphone, Black | Comfortable Lightweight Design, Up to 50 Hrs Battery with Quick Charging, Multipoint Connection, Clear Calls, Swivel design
Units sold7KB0DWGS5977
$113.00·★4.3·1.7K revsSony BDP-S1700U Full HD 1080p Blu-ray DVD Player with HDMI Cable | Dolby Digital TrueHD/DTS, DVD Upscaling, Ultra-Compact, Triluminos Color, Front USB
Units sold5KB0D9R4GYTN
$47.95·★4.3·4.2K revsSony WF-C510 Truly Wireless Bluetooth Earbud Headphones, Black | Comfortable & Compact Fit, Up to 22 Hours of Battery, Multipoint Connection, Ambient Sound Mode. IPX4 Water Resistant
Units sold3KB000AJIF4E
$113.00·★4.7·28.3K revsSony MDR7506 Professional Large Diaphragm Headphone | MDR-7506, 40mm drivers, 10Hz-20kHz
Units sold3KB09YLFHFDW
$23.00·★4.1·14.7K revsSony WI-C100 Wireless in-Ear Bluetooth Headphones with Built-in Mic, Black | Up to 25 Hrs of Battery, Clear Hands-Free Calling, Easy Button Operation, Flexible Neckband, IPX4 Water Resistant
Units sold2KB09XS7JWHH
$248.00·★4.2·20K revsSony WH-1000XM5 Premium Noise Cancelling Wireless Headphones, Black | Auto NC Optimizer, Up to 30 Hrs of Battery, Carrying Case, Crystal Clear Calls, Touch Control, Multipoint Connection
Units sold2KB0F3PQHWTZ
$398.00·★4.2·3.6K revsSony WH-1000XM6 The Best Noise Cancelling Wireless Headphones, Black | HD NC Processor QN3, 12 Microphones, Adaptive NC Optimizer, Mastered by Engineers, Studio-Quality, Up to 30 Hrs of Battery
Units sold2K
PlayStation
1 ASIN in Top 10
8.9%
Units
4K
Revenue
$316K
Avg. price
$79.00
B0FY6Y5YDQ
$79.00·★4.6·6.4K revsPlayStation DualSense™ Wireless Controller – Chroma Teal - For PS5, PC, MAC & Mobile
Units sold4K
Trending Sony Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000AJIF4E booked 3K units at $113.00, with ▲ 0.0% MoM change. On the growth side, B07MV3P7M8 leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000AJIF4E
Sony MDR7506 Professional Large Diaphragm Headphone | MDR-7506, 40mm drivers, 10Hz-20kHz
Price
$113.00
Rating
4.7
Reviews
28.3K
Latest month sales
B09YLFHFDW
Sony WI-C100 Wireless in-Ear Bluetooth Headphones with Built-in Mic, Black | Up to 25 Hrs of Battery, Clear Hands-Free Calling, Easy Button Operation, Flexible Neckband, IPX4 Water Resistant
Price
$23.00
Rating
4.1
Reviews
14.7K
Latest month sales
B07MV3P7M8
Sony Alpha a6400 Mirrorless Camera: Compact APS-C Interchangeable Lens Digital Camera with Real-Time Eye Auto Focus, 4K Video, Flip Screen & 16-50mm Lens - E Mount Compatible - ILCE-6400L/B, Black | 16-50mm - E Mount Compatible - ILCE-6400L B, 4K Video, Real-Time Eye Auto Focus, Flip Screen
Unlock to view ASIN details and product titles
Price
$784.96
Rating
4.5
Reviews
1K
Latest month sales
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