Wireless Earbuds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wireless Earbuds sales on Amazon US totaled 172,300 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $10,094,937 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.0% of unit volume and 41.1% of revenue, while a typical listing is priced at $45.45. The keyword itself pulled 412,381 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the wireless earbuds Top 50 moved 2,103,300 units and $109,204,682 in cumulative sales — an average of 175,275 units and $9,100,390 per month. Monthly throughput topped out at 197,000 units in December 2025 and dipped to 145,500 in August 2025, leaving the latest reading 18.4% higher than August 2025.
Wireless Earbuds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
172.3K
▼ 11.4% MoM
Monthly Revenue 2026/07
$10.1M
▼ 9.8% MoM
Top 10 Market Share 2026/07
58.0%
Wireless Earbuds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wireless earbuds listing on Amazon US in July 2026 is ASIN B09DT48V16 (Brand: TAGRY), which sold 10,000 units at $25.98 apiece — equal to 5.8% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $4,153,200 in July 2026 — 58.0% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wireless Earbuds' on Amazon
July 2026
Is 58.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DT48V16
TAGRY Bluetooth Headphones True Wireless Earbuds 60H Playback LED Power Display Earphones with Wireless Charging Case IPX5 Waterproof in-Ear Ear buds with Mic for TV Smart Phone Laptop Computer Sports
10K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend
B09FT58QQP
TOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0BTYCRJSS
Soundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
10K
▲ 0.0%vs. prior month
$204.1K
latest month
12-month trend
B0CRTYZG5C
Soundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
10K
▲ 0.0%vs. prior month
$282.5K
latest month
12-month trend
B0D635YLCT
kurdene Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | Premium Sound Bass Ear buds with Charging Case,Smart Touch Control,Built in Mics Headset,Clear Calls for Sports Workout
10K
▲ 0.0%vs. prior month
$95.4K
latest month
12-month trend
B0DCH8VDXF
Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$190K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wireless Earbuds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing wireless earbuds brand in July 2026, moving 30,000 units across 3 ASINs for 30.0% of Top 10 volume. TOZO follows with 20,000 units (20.0%), ahead of Soundcore on 20,000 units (20.0%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.26 to $84.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
3 ASINs in Top 10
30.0%
Units
30K
Revenue
$2.7M
Avg. price
$84.33
B0DCH8VDXF
$19.00·★4.5·16.7K revsApple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DGHMNQ5Z
$99.00·★4.5·33.6K revsApple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone
Units sold10KB0DGJ7HYG1
$134.99·★4.5·23.5K revsApple AirPods 4 Wireless Earbuds, Bluetooth Headphones, with Active Noise Cancellation, Adaptive, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
Units sold10K
TOZO
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$425.1K
Avg. price
$20.26
B09FT58QQP
$13.97·★4.3·116.6K revsTOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
Units sold10KB0DD41G2NZ
$26.55·★4.3·45.9K revsTOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
Units sold10K
Soundcore
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$486.6K
Avg. price
$23.98
B0BTYCRJSS
$19.98·★4.4·113.1K revsSoundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
Units sold10KB0CRTYZG5C
$27.99·★4.4·40.9K revsSoundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
Units sold10K
Trending Wireless Earbuds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CYNH8BS4 leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0D9BC74WH close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYNH8BS4
JLab Go Air Pop+, True Wireless Earbuds, Bluetooth Earbuds with Microphone, Dual Connect, USB-C Charging Case, Teal | Wireless Earphones, IP55 True Wireless Earbuds with Microphone, Application, Dual Connect, Charging Case
Price
$24.88
Rating
4.4
Reviews
24.8K
Latest month sales
B0D9BC74WH
MOZOTER Mini Wireless Earbuds Bluetooth 5.3 in Ear Headphones Headsets | Light Weight,60Hrs Playtime Ear Buds with Charging Case,Smart Touch Control,Premium Sound with Deep Bass for Sport-Pink
Price
$9.99
Rating
4.3
Reviews
5.2K
Latest month sales
B0D5HG7TC3
KTGEE Wireless Earbuds Bluetooth 5.3 Ear Buds Headphones, 40Hrs Playback | Stereo Sound, LED Display, IPX7 Waterproof, Compact In-ear Earphones with Mic for Phone Tablet Laptop Sport, White
Unlock to view ASIN details and product titles
Price
$16.10
Rating
4.3
Reviews
7K
Latest month sales
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