Ear Buds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ear Buds sales on Amazon US totaled 178,300 units in July 2026 (▼ 14.7% vs. the prior month), generating an estimated $11,746,677 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.1% of unit volume and 34.8% of revenue, while a typical listing is priced at $51.61. The keyword itself pulled 767,413 Amazon queries over the same period (▼ 11.3% MoM).
Zooming out to the 12-month window ending July 2026, the ear buds Top 50 moved 2,128,950 units and $128,827,895 in cumulative sales — an average of 177,413 units and $10,735,658 per month. Monthly throughput topped out at 209,000 units in June 2026 and dipped to 151,000 in August 2025, leaving the latest reading 18.1% higher than August 2025.
Ear Buds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
178.3K
▼ 14.7% MoM
Monthly Revenue 2026/07
$11.7M
▼ 13.8% MoM
Top 10 Market Share 2026/07
56.1%
Ear Buds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ear buds listing on Amazon US in July 2026 is ASIN B09DT48V16 (Brand: TAGRY), which sold 10,000 units at $25.98 apiece — equal to 5.6% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $4,092,100 in July 2026 — 56.1% of unit volume and 34.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ear Buds' on Amazon
July 2026
Is 56.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09DT48V16
TAGRY Bluetooth Headphones True Wireless Earbuds 60H Playback LED Power Display Earphones with Wireless Charging Case IPX5 Waterproof in-Ear Ear buds with Mic for TV Smart Phone Laptop Computer Sports
10K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend
B09FT58QQP
TOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0BTYCRJSS
Soundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
10K
▲ 0.0%vs. prior month
$204.1K
latest month
12-month trend
B0CRTYZG5C
Soundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
10K
▲ 0.0%vs. prior month
$282.5K
latest month
12-month trend
B0D635YLCT
kurdene Wireless Earbuds Bluetooth 5.3 in Ear Buds Light Weight Headphones,Deep Bass Sound,Built in Mics Headset,Clear Calls Earphones for Sports Workout Black | Premium Sound Bass Ear buds with Charging Case,Smart Touch Control,Built in Mics Headset,Clear Calls for Sports Workout
10K
▲ 0.0%vs. prior month
$95.4K
latest month
12-month trend
B0D7FVQ1ZB
Apple EarPods Headphones with Lightning Connector, Wired Ear Buds for iPhone with Built-in Remote to Control Music, Phone Calls, and Volume | Lightning connector with in-line controller and microphone for music, video playback and phone calls
10K
▲ 0.0%vs. prior month
$148.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ear Buds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing ear buds brand in July 2026, moving 40,000 units across 4 ASINs for 40.0% of Top 10 volume. TOZO follows with 20,000 units (20.0%), ahead of Soundcore on 20,000 units (20.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.98 to $66.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
4 ASINs in Top 10
40.0%
Units
40K
Revenue
$2.8M
Avg. price
$66.97
B0D7FVQ1ZB
$14.88·★4.6·18K revsApple EarPods Headphones with Lightning Connector, Wired Ear Buds for iPhone with Built-in Remote to Control Music, Phone Calls, and Volume | Lightning connector with in-line controller and microphone for music, video playback and phone calls
Units sold10KB0DCH8VDXF
$19.00·★4.5·16.7K revsApple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DGHMNQ5Z
$99.00·★4.5·33.6K revsApple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone
Units sold10KB0DGJ7HYG1
$134.99·★4.5·23.5K revsApple AirPods 4 Wireless Earbuds, Bluetooth Headphones, with Active Noise Cancellation, Adaptive, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
Units sold10K
TOZO
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$425.1K
Avg. price
$20.98
B09FT58QQP
$13.97·★4.3·116.6K revsTOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
Units sold10KB0DD41G2NZ
$27.99·★4.3·45.9K revsTOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
Units sold10K
Soundcore
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$486.6K
Avg. price
$23.98
B0BTYCRJSS
$19.98·★4.4·113.1K revsSoundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
Units sold10KB0CRTYZG5C
$27.99·★4.4·40.9K revsSoundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
Units sold10K
Trending Ear Buds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FNRXZV67 leads positive momentum with ▲ 25.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNRXZV67
Samsung Galaxy Buds Core SM-R410 (2025) | Latin American Stock | Bluetooth 5.4 | Active Noise Cancelation | up to 35h Continuous Music Playblack - (Black)
Price
$42.99
Rating
4.1
Reviews
1.6K
Latest month sales
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