Mousse For Curly Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mousse For Curly Hair sales on Amazon US totaled 246,000 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $3,169,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.4% of unit volume and 38.2% of revenue, while a typical listing is priced at $16.78. The keyword itself pulled 34,346 Amazon queries over the same period (▲ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the mousse for curly hair Top 50 moved 2,655,300 units and $34,834,632 in cumulative sales — an average of 221,275 units and $2,902,886 per month. Monthly throughput topped out at 314,900 units in June 2026 and dipped to 143,300 in May 2026, leaving the latest reading 11.4% higher than August 2025.
Mousse For Curly Hair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246K
▼ 21.9% MoM
Monthly Revenue 2026/07
$3.2M
▼ 27.0% MoM
Top 10 Market Share 2026/07
52.4%
Mousse For Curly Hair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mousse for curly hair listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 20.3% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $1,209,450 in July 2026 — 52.4% of unit volume and 38.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mousse For Curly Hair' on Amazon
July 2026
Is 52.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B07NQCBRK3
SHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B0FB94Z2Z8
Curly Hair Brush, Curl Brush for Wet & Dry Hair | Curl Defining Brush for Effortlessly Defined Curls & Waves, Detangling Brush for Women, Men & Kids, Reduces Frizz
10K
▲ 11.1%vs. prior month
$79.9K
latest month
12-month trend
B0B995XZ6T
Herbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
9K
▲ 0.0%vs. prior month
$127.9K
latest month
12-month trend
B00147QL8S
Kenra Volume Mousse Extra 17 | Firm Hold Mousse | Non-drying, Non-flaking Lightweight Formula | Tames Frizz & Conditions |Thermal Protection up to 450F| All Hair Types | 8 oz
8K
▼ 20.0%vs. prior month
$168K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mousse For Curly Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lottabody is the best-performing mousse for curly hair brand in July 2026, moving 50,000 units across 1 ASIN for 38.8% of Top 10 volume. COLOR WOW follows with 10,000 units (7.8%), ahead of Shea Moisture on 10,000 units (7.8%).
Volume is spread across 10 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.22 to $26.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lottabody
1 ASIN in Top 10
38.8%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.6K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
COLOR WOW
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$260K
Avg. price
$26.00
B07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10K
Shea Moisture
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$100.5K
Avg. price
$9.87
B07NQCBRK3
$9.87·★4.3·25.7K revsSHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
Units sold10K
Trending Mousse For Curly Hair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003Y5FHAQ booked 8K units at $5.74, with ▲ 14.3% MoM change. On the growth side, B079F4YNMS leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B07JDW29Y2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003Y5FHAQ
Creme of Nature Style & Shine Foaming Mousse, Defines Curls & Controls Frizz, Moisturizes Hair while Adding Shine with Argan Oil from Morocco, 7 fl oz
Price
$5.74
Rating
4.6
Reviews
7.7K
Latest month sales
B079F4YNMS
The Doux MOUSSE DEF Texture Foam, Multi-Use Styling Mousse, 7 oz | Styles, Conditions, Defines & Volumizes with Brilliant Shine, For All Curl Types & Textures, Non-Flaking Formula
Price
$14.97
Rating
4.6
Reviews
3.6K
Latest month sales
B07JDW29Y2
Bumble and bumble. Thickening Full Form Soft Hair Mousse | Volumizing Hair Mousse Adds Heat Protection and Soft Hold | Anti Frizz | For Fine to Medium Straight, Wavy Hair Types, 5 Ounce
Unlock to view ASIN details and product titles
Price
$31.45
Rating
4.4
Reviews
967
Latest month sales
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